Lazada and Cainiao jointly launched the cross-border express delivery service. Domestic shipments can be delivered to Southeast Asian consumers in just 6 days.

As the annual Double 11 promotion approaches, Lazada, Alibaba's flagship e-commerce platform in Southeast Asia, announced that it will work with Cainiao to further upgrade the platform's cross-border three-dimensional logistics network, and will provide RMB 50 million in incentives to support merchants in going overseas.

Lazada announced the above news at its 2021 Cross-border Merchant Conference held on September 29. It is understood that after the upgrade, Lazada's one-stop diversified cross-border logistics service, supported by Cainiao, has been further improved. The overall efficiency of Lazada merchants' direct mail to Southeast Asia can be increased by up to 50%.   Global   Express) service, which enables domestic shipments to reach consumers in just 6-7 days.

After the upgrade, the cross-border logistics warehouse network has become more complete. In terms of domestic central warehouses, 99% of cross-border goods are shipped out within 24 hours, fully open, and shipped to multiple countries from one warehouse; in terms of overseas warehouses, 88% of cross-border goods are delivered within three days after the upgrade, and a new Vietnam border warehouse has been added. In addition, this year, Lazada has fully opened its central warehouses and overseas warehouses, and has also launched a smart replenishment system.

Lazada launched the "50 million warehouse incentive plan" to support more merchants to seize the current market opportunities in Southeast Asia. It is understood that a large number of cross-border merchants have received incentive rebates provided by the Lazada platform.

Data shows that in 2020 alone, there were 40 million new Internet users in Southeast Asia, which means that 70% of the region's population is already using the Internet. As the impact of the COVID-19 pandemic continues, innovation, leading Internet technology development and continued improvement in customer service experience in Southeast Asia are continuing to attract more consumers to turn to online consumption, and Southeast Asia's digital economy development is facing unprecedented opportunities.

Last September, with the support of Cainiao Network, Lazada officially launched the "Cross-border Three-dimensional Logistics Network" at the 2020 Cross-border Merchants Conference, aiming to help domestic merchants accelerate sales in Southeast Asia through three modes: direct mail from centralized warehouses, stocking in overseas warehouses, and shipping from domestic central warehouses.

This time, Lazada announced that it will upgrade its "cross-border three-dimensional logistics network" again, aiming to further improve the one-stop diversified logistics service. It is understood that after the upgrade, cross-border merchants only need to deliver goods nearby, and Lazada and Cainiao will provide one-stop services such as collection at the nearest collection point, door-to-door delivery, and free collection, to achieve end-to-end fulfillment services and efficiency guarantees; in addition, merchants do not need to sort the goods when shipping, and Lazada and Cainiao will sort the goods in domestic distribution centers to help cross-border merchants further improve logistics fulfillment efficiency.

At the same time, the upgraded "cross-border three-dimensional logistics network" will be able to provide comprehensive and diversified services. In China, Lazada, with the support of Cainiao, provides merchants with a variety of collection services tailored to different needs; in Japan, South Korea and Hong Kong, China, Lazada has also implemented local door-to-door collection services since last year, and has connected direct logistics trunk lines through local distribution centers to 6 countries in Southeast Asia. The three-dimensional cross-border logistics solution is becoming more and more perfect.

At present, the cross-border three-dimensional logistics network created by Lazada and Cainiao has covered three modes: direct mail collection, overseas warehouse stocking, and domestic central warehouse delivery. At the same time, in order to improve the delivery speed of merchants, Lazada continues to improve the strategy of landing collection points in industrial belts. Currently, there are more than 7 collection points in Yiwu, Quanzhou, Shenzhen, Shanghai, Wenzhou, Xiamen, Fuzhou and other places, which facilitates merchants in various industrial belts to pack goods more conveniently and deliver them to the platform quickly.

At the Lazada Cross-Border Merchant Conference, the company also announced an upgrade to its smart replenishment system. Backed by Alibaba's supply chain platform and Cainiao's years of experience in warehouse and distribution networks, as well as the powerful technical force behind smart forecasting, replenishment and other solutions, Lazada has launched a CPFR smart replenishment system for merchants to prepare goods for warehousing. The system will monitor intelligently from multiple dimensions, and through big data algorithms, maintain a reasonable turnover period, reduce the out-of-stock rate of popular products, and reduce unsalable inventory.

During the Lazada 99 promotion that just ended , multiple cross-border categories performed well. The order volume of cross-border furniture and storage categories surged by 1,500% compared to the same period of Lazada Bday promotion in March this year , and the traffic of cross-border computer internal and external accessories categories surged by 100% compared to the same period of Bday this year. In terms of logistics time efficiency, a Thai user placed an order for cross-border goods at 1 a.m. and signed for it at 12 noon two days later. It only took three days for the Chinese seller to deliver it to the consumer. During this year's 99 promotion, with the support of Cainiao , Lazada's cross-border business team used supporting measures such as special car targeted collection and intelligent matching of flights to increase the efficiency of parcels to warehouses by 30% during the promotion period compared to weekdays, and the overall outbound time efficiency increased by 50%.

As a technology-driven Internet company, Lazada's global technical teams from Shenzhen, Guangzhou, Beijing, Hangzhou, Singapore, Vietnam and other places once again achieved the goal of zero failures during the promotion, effectively improving the user's ultimate consumer experience. Currently, Lazada's annual active consumers have exceeded 110 million, and Lazada's orders have increased by more than 90% year-on-year.