With monthly sales exceeding 30 million, the smart home brand received 50 million in financing

In the first half of 2021, affected by the epidemic and supported by policies, the cross-border e-commerce industry has flourished . In the first half of this year alone, the amount of financing has surged by 324% to 7.81 billion yuan. Recently, smart home cleaning robot brand Youli (Shenzhen) Technology Co., Ltd. also received 50 million yuan in Series A financing .

In fact, smart home has always been an extremely popular track. Since the popularization of the Internet, the stay-at-home economy has exploded worldwide, and the new crown epidemic has further catalyzed this economic model.

According to Google Trends, the popularity of smart home topics has continued to grow worldwide since 2013, with North America, Europe, and some Southeast Asian countries having the strongest demand for such products.

In addition, statistics show that due to the negative impact of the COVID-19 pandemic, global consumers' spending on smart homes will increase by 44% in 2021, breaking the $100 billion mark to reach $123 billion, and will increase by $173 billion by 2025.

The sweeping robot brand UONI has seized the dividends of the explosion of the stay-at-home economy and continues to expand its overseas markets.

It is reported that the sweeping robot brand UONI was founded in 1897. It is a Japanese boutique department store brand with a century-old history. Since then, with its continuous development and growth, it established a research and development and global operations center in Shenzhen, China in 2015.

Different from the low- and mid-end markets targeted by overseas clothing brands, UONI focuses on the global mid- and high-end markets . Its main products include sweeping robots, window cleaning robots and electric mops . Its marketing scope has covered more than 60 countries and regions around the world . Since its launch in May 2020, global sales have reached nearly 200 million , with monthly sales exceeding 30 million.

However, like other electronic products, in the smart home category, products are updated and iterated very quickly, and they will be eliminated if you don’t pay attention. For this reason, UONI pays special attention to product research and development capabilities. The company’s core research and development team has more than 15 years of research and development experience in the field of sweeping robots . The company owns more than 50 patents (including those in application), including 15 invention patents.

Currently, UONI has established sales branches in the United States and Europe , and a global customer service center in Malaysia . It plans to use this round of financing to continue to increase new product research and development and the construction of cross-border sales channels.

In short, the smart home market still has huge market potential. I hope that relevant businesses can get some inspiration from UONI's business model and continuously expand their brand influence.

Going to sea

Smart Home

Financing