Advertising costs exceed sales, sellers: I can’t survive!

The first-mile price has increased, advertising fees have increased, new products are difficult to promote, and sellers are still engaged in spiralling problems. Now that the power restriction order has been issued, the sellers’ purchase costs will also increase. It has to be said that it is really difficult for Amazon sellers to become philanthropists!

Advertising expenses are skyrocketing, but the number of orders is not improving?

Recently, many sellers have been complaining that Amazon’s advertising fees are getting more and more expensive, and there seems to be no stopping the pace. The previous wave of account bans was also described by sellers as one of Amazon’s means of increasing advertising fees.

One seller joked, "I must have owed my brother-in-law in my previous life, which is why I started working on Amazon in this life. I'm here to give money to my brother-in-law, and the advertising fees are flowing like water. " However, in order to cope with the fierce competition, they have no choice but to continuously increase their advertising investment.

The high advertising fees seem to have confused the sellers’ minds. One seller said that he had a dream in which he spent 20 US dollars on advertising and received 48 orders in half an hour . He thought there was a problem with the Amazon system and did not increase the budget. After waking up, he found that the dream was really good. How great it would be if the reality was the same!

It seems that sellers have been experiencing a lot of advertising expenses, a sharp drop in conversion rates, and very few orders. An Amazon operator said that advertising costs are tens of dollars a day, which is more than sales , and it is common for them to not receive any orders. On the contrary, organic orders are slightly more than advertising orders. They feel that they may not be able to survive the trial period.

The root cause is that market demand has driven up advertising prices. Some sellers have started to raise their prices crazily in order to get the first place on the homepage. At one point, the prices soared by nearly 9 times. The high advertising costs almost swallowed up all the sellers' profits . In addition, many sellers can no longer afford the high costs of selling products without receiving payment.

"Sales volume has become the biggest factor affecting my mood," said a seller. As long as there are one or two transactions every day, I can breathe a sigh of relief. Anyway, I haven't made much money , and now I just hope I don't lose money.

Orders are in decline, how can sellers maintain sales and rankings?

Various costs have skyrocketed, but the number of orders has plummeted. Some sellers said that their earnings are just enough to cover advertising expenses, and after deducting the platform delivery fee, commission, logistics and storage fees, it is equivalent to no profit. They don’t want to work hard for nothing and make wedding clothes for others, so they have turned off the ads of old products.

To sum up the recent situation of sellers, advertising expenses are still being spent, but the number of orders has not improved . In order to stabilize their sales and rankings, some sellers have begun to turn to off-site promotion. In the eyes of sellers, foreign social media is very developed, and off-site promotion has many advantages compared to on-site promotion.

Save advertising costs.

Expand new channels, acquire new customers, and increase sales.

Promote your own brand and get higher exposure and traffic.

Improve product listing rankings to increase on-site search volume.

Get more high-quality reviews with pictures or videos.

Judging from the current situation, the cost of obtaining traffic through Amazon remains high. Seeking low-cost traffic channels outside the site has become an inevitable trend . It is essential for sellers to develop and deploy new advertising channels.

If you choose off-site promotion services, sellers cannot just think about making money. They should build a good brand and create their own reputation through off-site resources. For sellers, the accumulation of off-site traffic is undoubtedly a huge fortune.

Taking this opportunity, the editor found that a service provider launched a free trial of Amazon off-site promotion, which can reach 500,000 exposures and guarantee orders. For customers who place less than 5 orders, they will be resent for free. For sellers who want to try off-site promotion but have no trustworthy service providers, it is worth a try, and you may get unexpected results.

However, sellers also need to note that this event is only open for three days, and only 100 free trial spots are available each day . Sellers who want to experience off-site promotion can scan the QR code below to participate for free, and have the opportunity to obtain an overseas sales assistant, financial management system, and advertising price adjustment tools, etc.

Interested sellers please scan the QR code below or click to read the original text to participate in off-site promotion for free!

Advertising Fees

Sales

Off-site promotion