Many overseas social media platforms encourage the development of e-commerce. E-commerce sellers may usher in a new round of development opportunities

Is Instagram just a photo sharing platform? No, it will become the next high ground for e-commerce promotion.

Recently, Adam Mosseri, head of Instagram, shared the company's new development direction on the social media platform, saying that Instagram will transform from a photo wall into a broader "entertainment" space.

"We will no longer be just an app for sharing photos," Adam revealed that in the future, Instagram will focus on building four key areas: creators, videos, shopping and social.

The transformation of Instagram is part of the transformation of Facebook products. Not long ago, Facebook for Business announced that it would launch three new e-commerce features, focusing on introducing new sales methods for online retailers so that more audiences can discover new products and increase e-commerce sales.

These features will be improvements to its existing "shop" feature, which was launched in May 2020 to help small and medium-sized enterprises better use Facebook and Instagram, two important social media platforms, to promote their products.

The report shows that 74% of people use Facebook to search and discover new brands and products. This result has prompted Facebook to further increase its policy support for e-commerce on the platform.

Facebook CEO Mark Zuckerberg said that Facebook's new e-commerce features will also generate personalized ads for users based on their shopping behavior.

As Facebook continues to advance its deep integration with e-commerce, a number of social media platforms are also introducing new policies to encourage e-commerce sellers to join their platforms.

Google launched the "shopping graph" feature and cooperated with the independent website building platform Shopify to promote the development of e-commerce in Google products.

Pinterest has rolled out its shopping list feature to more countries; Twitter points to e-commerce as an important source of revenue in the future.

Streaming giant Netflix also recently announced the launch of its own independent store Netflix.shop, officially entering the e-commerce field. Netflix.shop mainly sells exclusive limited edition program peripherals and cooperates with Shopify to develop an e-commerce website.

It can be said that the competition among overseas social media platforms to develop platform e-commerce has already begun, which is undoubtedly a new round of development opportunities for e-commerce sellers.

Social e-commerce

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