Large-scale sales may become a new trend in Southeast Asia, with 63% of online shoppers using social media!

Monthly major sales events are now becoming the main driving force behind Southeast Asia’s online shopping boom , according to a study, as retailers and businesses in the region see the huge gains and success of China’s Singles ’ Day and North America’s Black Friday and are eager to find opportunities to replicate their experiences .

An organization conducted a survey in Southeast Asia , and the results showed that among the approximately 4,000 people surveyed , about 86% of the respondents said that they were accustomed to online shopping on dates such as June 6 or July 7. Among these respondents , 43 % said that it was their first time to shop online, with the highest proportion in Thailand and Vietnam .

Lazada , Shopee and Qoo10 , which are extremely well-known in Southeast Asia , have also made efforts to attract more online shopping users by offering super deals and special discounts in the region with a population of over 650 million .

Since the outbreak of the epidemic , more and more retailers and brands have turned to e-commerce platforms to carry out marketing activities to gain more online sales share.

Benjamin Joe, Vice President of Southeast Asia at Facebook , said recently : “ Special events such as big sale days have become popular in Southeast Asia. Historically , this was a one-day event with discounts, but dates such as July 7 are also a good choice. This is a model that can attract consumers through rewards and gamification in the application .

In addition, about 72% of respondents said they would plan their shopping before the event ; and about 63% said they would use social media to discover new and interesting products, most of whom learned about them through videos.

The favorable prices, high-value products and powerful marketing methods are attracting more and more Southeast Asian consumers every year.

The data in this report comes from a survey conducted by GlobalWebIndex. This survey report involves approximately 4,000 Internet users from Indonesia, Malaysia, the Philippines, Thailand and Vietnam in the fourth quarter of 2020. From this, we can see the consumption concepts and preferences of people in various regions. Relevant sellers should pay more attention!

Southeast Asia