76% of Germans value environmental protection of packaging

According to foreign media reports, recently, in order to understand the importance of environmentally friendly packaging for German online shopping, German cardboard supplier Wellpappen conducted an online questionnaire survey on more than 1,000 Germans who shopped online at least once a month in the previous 12 months.

The survey results show that currently, most Germans care about whether the packaging is environmentally friendly when shopping online. They attach great importance to whether the packaging material used is recyclable and strongly reject plastic packaging.

German consumers have a deep understanding of sustainability. More than three quarters ( 76%) of online shoppers believe that environmentally friendly packaging is very important, and most respondents ( 75%) believe that " materials can be fully recycled " is an important criterion for testing packaging sustainability. In addition, 72% of Germans clearly stated that they cannot accept plastic packaging at all, and 67% of respondents believe that packaging that is too cumbersome or larger than the goods does not meet sustainability requirements.

In terms of sustainable packaging materials, 67% of Germans believe that environmentally friendly packaging should be made of recyclable materials, and even 64% of respondents believe that whether the packaging is made of renewable raw materials is the decisive criterion for judging whether the packaging is environmentally friendly .

Although sustainable packaging can increase customer loyalty to a certain extent, with 37% of Germans choosing to repurchase products from stores that offer sustainable packaging , research shows that environmentally friendly packaging is not a decisive factor influencing Germans’ orders . Only a small number of consumers ( 7%) specifically order products from online stores that can provide environmentally friendly transportation solutions.

In addition, the survey results also show that German consumers who often shop online currently have a series of requirements for environmentally friendly packaging . They pay more and more attention to the proportion of recyclable materials in environmentally friendly packaging. The larger the proportion of recyclable materials, the less pollution it will cause to the environment and the more environmentally friendly it will be.

In short, the concept of sustainable shopping is becoming more and more popular, especially in European and American countries with a high level of economic development. Merchants can work more on packaging to improve customer loyalty and thus increase repurchase rates.

Germany

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Sustainable