64-year-old auntie is trending on the Internet, and her cave wig is praised by the world

It is very difficult for rural women to be financially independent , but the women of Yijun Village have broken this convention. In Yijun, Shaanxi, a wig factory transformed from a cave house has been in operation for more than a year, and hundreds of rural women workers have earned their first pot of gold here. Recently, the wigs processed by them have unexpectedly become popular in Hollywood, and Hollywood stylists have given them five-star reviews.

Yijun Village belongs to Tongchuan City, Shaanxi Province . It used to be just an unknown small poor village, but now it has transformed itself into an international village, thanks to the development of cross-border e-commerce , digital payments , and the booming global wig market.

For the Chinese people, wigs may not seem to be a popular product, but they are indeed a necessity for many overseas consumers . According to data released by AliExpress, the global wig market has reached hundreds of billions of dollars, which shows how strong the demand for wigs is among foreigners.

Wigs made in China are sold all over the world, but the people who are most willing to pay for them are North Americans (mostly African Americans) and Africans . Statistics show that about 75% of wigs exported from China go to North America and Africa, with an average of 3-5 wigs per person.

There is a reason why Africans are obsessed with wigs. Due to physiological reasons, most black people's hair is naturally coarse and curly. In addition, the dry climate in Africa makes people's hair fragile and grows slowly. If it grows a little longer, it will become explosive fluffy curly hair. Therefore, men and women who love beauty will choose to wear wigs, and wigs have become a necessity in their lives.

In addition, the United States is also the main export destination for Chinese wigs. Since the African-American population in the United States is large and their purchasing power is stronger than that of the African population, African-American women with a slightly better quality of life own 6-7 sets of wigs per person, and the average unit price is US$100.

Another reason for the booming wig market is the prevalence of the "bald economy ." According to data from the National Institute for Health and Care Excellence in the United Kingdom, Caucasians are more prone to hair loss , with 30% of Caucasians balding before the age of 30 (even the British royal family cannot escape the baldness problem), and 80% of 70-year- olds are also unable to escape this fate.

Whether it is the love of beauty or the trouble of baldness, it stimulates people to buy wigs, but what you don’t know is that due to the advantages of raw material costs and labor costs, China has become the world's wig factory , contracting 80% of the global wig market, and the wigs manufactured are very popular among overseas consumers .

Today, China has initially formed a wig industry belt, and domestic hair products factories are mainly concentrated in Xuchang, Henan, Qingdao, Shandong, and Taihe, Anhui . In mid-May, Yijun County, Shaanxi Province , will build its fourth township wig community factory , and on May 16, the 2,600-square- meter " Digital Economy Innovation Center " in Yijun County was officially opened . The first batch of factories to move in include the "AI Bean Plan" artificial intelligence industry incubation project and the "AliExpress Wig Project" new factory .

When visiting the new factory, 64-year-old villager Wang Runrun said with emotion: I have been farming all my life, but I never thought that the wigs I processed could be sold abroad. I feel that I have become fashionable. Everyone who heard this was moved, and believed that the left-behind women in Yijun will continue to shine on the international stage.

wig

sell like hot cakes

Bald economy