Tmall and Taobao upgrade their overseas strategy: fully open to Chinese products going overseas, zero threshold, one-click joining

On May 13 , Alibaba's cross-border export e-commerce platform Tmall Taobao Overseas announced a strategic upgrade, fully opening up overseas channels for merchants and upgrading logistics, payment, operations, after-sales and other services, enabling merchants to enter with zero threshold and one-click, significantly reducing operating costs and making cross-border logistics and payments more convenient.

"Last year, due to the impact of the epidemic, global consumers shifted their consumption habits online, pushing China's cross-border exports to exceed one trillion yuan." Ye Jianqiu, general manager of Tmall Taobao's overseas business department , said that the brand power of Chinese manufacturing is increasing, and overseas consumers have strong demand for high-quality domestic products on Taobao Tmall. "We will help 100,000 new domestic merchants accelerate their overseas expansion throughout the year . "

(Photo caption: Ye Jianqiu, general manager of Tmall Taobao's overseas business department, said that throughout the year, 100,000 new domestic merchants will be helped to accelerate their overseas expansion.)

It is understood that merchants on Tmall and Taobao only need to check the overseas areas where warehouses and products are to be covered in the background, and they can join the overseas business with one click and reach overseas consumers on Tmall and Taobao. Domestic merchants who are not familiar with overseas markets can also obtain the "managed" operation services provided by the platform without having to set up a foreign language customer service team. In addition, local refund insurance services are also provided to solve the problem of cross-border returns.

"The biggest headaches for domestic merchants selling overseas are logistics and payment issues. How do they ship goods? How do overseas users pay? Is the security of funds guaranteed?" Ye Jianqiu said that the platform's continuous improvement and upgrading of cross-border infrastructure will also accelerate the export of domestic products and tap into business opportunities in overseas markets.

It is reported that merchants going overseas through Tmall and Taobao can directly use Alipay for RMB settlement; in terms of logistics, Tmall and Taobao have flights every day at the aviation hubs in Hangzhou, Shenzhen and Hong Kong, with more than 20 flights per week between China and Singapore and Malaysia . In addition, it has also achieved the first daily sea freight service from Singapore to Malaysia in the cross-border industry.

In the past year, as an emerging trade format , cross-border e-commerce import and export trade volume has increased instead of decreased, becoming an important force in stabilizing foreign trade during the epidemic . Domestic products have also accelerated their overseas expansion through Taobao and Tmall . In the first quarter of 2021 , the sales of Tmall and Taobao overseas platforms increased by 40 % year-on-year , and the overseas sales of more than 400,000 merchants doubled year-on-year.

The power of Chinese brands is awakening, and Chinese products are accelerating their rise and popularity in overseas markets through Taobao and Tmall . Chinese fashion products such as Hanfu and blind boxes, Chinese beauty products such as Perfect Diary and Little Autine, and Chinese home appliances and household products that have accelerated their overseas expansion after the epidemic are all very popular among overseas consumers.

As of now, Tmall Taobao Overseas has covered consumers in more than 200 countries and regions. Cainiao Logistics provides official logistics transit for 10 countries and regions, and official direct delivery for Hong Kong, Macao, Taiwan, Singapore and Malaysia.

Tmall

Taobao

Chinese products go abroad

Cross-border export