Anker sold 2.4 billion in three months and made a net profit of 200 million!

Following the release of last year’s annual report at the end of March this year, cross-border retail giant Anker Innovations recently disclosed its first quarter report for 2021.

The report pointed out that Anker Innovations achieved revenue of 2.426 billion yuan in the first quarter , an increase of 57.94% over the same period last year (1.536 billion yuan). The net profit attributable to shareholders of the listed company in the first quarter was 204.4 million yuan, an increase of 47.27% over the same period last year (138.8 million yuan).

Image source: Screenshot of Anker Innovations' 2021 first quarter report

As of the end of this reporting period, Anker Innovations' total assets reached RMB 7.355 billion.

R&D innovation accelerates

In the first quarter of 2021, there have been no major changes in Anker Innovations' main business and main operating model, and the three major product categories of charging, wireless audio, and smart innovation continued to maintain a good development momentum.

In addition, according to Anker Innovations ' financial statements for the first quarter of 2021 , as the company's profits continued to grow, Anker Innovations also increased its investment in marketing, management, R&D , etc.

As the foundation of Anker Innovations, Anker Innovations continued to maintain a steady increase in R&D and innovation in the first quarter of 2021. From January to March alone, its R&D investment reached 122 million yuan, a year-on-year increase of 50.38%. The effect is also obvious, with 88 new patent applications and 11 German Red Dot Design Awards and iF Design Awards .

Image source: Screenshot of Anker Innovations' 2021 first quarter report

In addition to R&D, Anker Innovations has also increased its investment in the brand. While deepening its online sales channels, it has also focused on expanding offline sales channels, taking the path of synchronous development online and offline. Anker Innovations has vigorously promoted itself in the United States and has many offline stores. It is precisely because of the joint efforts of online and offline that it has achieved such excellent revenue.

Although Anker Innovations ' sales expenses in the first quarter of 2021 increased by 88.55 % compared with the same period last year, it also provided a development direction for other sellers.

New breakthrough in domestic business

In response to the demand for global business expansion, Anker Innovations is actively consolidating its existing mature markets while continuously exploring and expanding key emerging markets, including mainland China.

The report shows that Anker Innovations achieved overseas revenue of 2.344 billion yuan in the first quarter of 2021, a year-on-year increase of 54.73%. While maintaining steady growth in overseas markets, Anker Innovations' domestic business has also ushered in new breakthroughs.

According to a relevant person in charge of Anker Innovations, since 2020, Anker Innovations has carried out many innovative attempts in the Chinese market , such as joint products and cooperation with Internet celebrities . The final results are also reflected in the revenue data of the domestic market in the first quarter of this year.

In the first quarter of 2021, Anker Innovations' domestic revenue was 83 million yuan, a year-on-year increase of 278.18%.

As a major seller in cross-border e-commerce, Anker Innovations continued to maintain steady operations in the first quarter of 2021, and successfully achieved a good start in the Year of the Ox. It has to be said that Anker Innovations is really awesome!

Anker Innovations

Cross-border

Big Sell