WB tops the list of the latest 100 e-commerce platforms in Russia

2020 was a bumper year for Russian e-commerce. Half of the players in the top 100 e-commerce platforms in 2019 saw an increase in online sales of 24%, while half of the players in the top 100 e-commerce platforms in 2020 saw an increase in online sales of more than 48% and an increase in orders of more than 42%.

Data Insight data shows that in 2020, the top 100 Russian e-commerce platforms delivered a total of 719 million orders, almost double last year (370 million). The total sales of these 100 players also almost doubled from 1.17 trillion rubles to 2.094 trillion rubles.

Compared with 2019, this year's list has many highlights, with 17 new platforms successfully entering the list. Boris Ovchinnikov, an expert at Data Insight, said : " In some cases, they entered the top 100 because their ratings were optimized. But in most cases, it is due to rapid growth."

Among the 17 new platforms, five are e-grocery , including Sbermarket, Vkusvill, Yandex.Lavka, Samokat and Pyaterochka. Experts believe that Sbermarket has the greatest growth potential, with its turnover increasing 13 times last year.

The emergence of newcomers also means that some old hands are "eliminated" . Stores like Ulmart, Oldi, Masmsy, Aizel, Mytoys and others failed to survive in 2020, and the reasons are also different. Ulmart's legal proceedings are still ongoing, and its website has ceased operations. Oldi, which was on the verge of death a year ago, now only has an online store. Mytoys has been left far behind by the rapid growth of its competitor Detsky Mir.

Let’s take a look at the top ten e-commerce companies in 2020 selected by Data Insight:

1. As in 2019, Wildberries (WB) still tops the list of Russia's top 100 e-commerce companies in 2020. This year, the company's position has been further improved, with a turnover increase of 96%, from 210.6 billion rubles in 2019 to 413.2 billion rubles in 2020. The average order amount is 1,350 rubles.

2. Ozon ranked second, with its turnover soaring 144% last year, from 80.7 billion rubles to 197 billion rubles. The average order amount was 2,670 rubles.

3. Citilink fell to third place. Last year, the company's turnover increased by 47%, from 90.4 billion rubles to 132.7 billion rubles. The average order amount was 10,710 rubles.

4. M.Video, which was ranked fourth in 2019, was replaced by DNS in 2020. Last year, DNS's online sales increased by 117%, from 53.7 billion rubles to 116.7 billion rubles.

5. M.Video's revenue declined by one notch compared to the previous year, but its turnover also doubled from 57.5 billion rubles to 113.2 billion rubles.

6. Eldorado jumped from eighth to sixth place, with its turnover increasing from 27.58 billion rubles to 53.7 billion rubles.

7. Lamoda 's turnover increased by 32%, from 40 billion rubles to 52.9 billion rubles.

8. In eighth place is Apteka, whose turnover increased from 34.2 billion rubles to 50 billion rubles.

9. The ninth place is AliExpress Russia, with a turnover of 49 billion rubles in 2020.

10. In tenth place is pokupki.market.yandex.ru, whose turnover in 2020 was 44 billion rubles.

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