With annual sales of 1 billion euros and 7 million monthly visitors, the French e-commerce platform La Redoute has great potential

According to the latest data from the La Croix website, La Redoute's turnover in 2020 exceeded 1 billion euros, a 20% increase compared to 2019. Last year, it gained 1 million new customers. This established fashion and home furnishing brand has shown great development potential since entering the e-commerce market.

Founded in 1837, La Redoute started as a textile company and later developed into one of the first companies to support mail order. After a century of development, La Redoute is now a well-known French fashion and home goods e-commerce platform.

As one of the largest online stores in France, 99% of French people are familiar with this brand. Currently, La Redoute is also sold to other countries besides France through the online platform, covering more than 120 countries, with more than 7 million independent visitors per month and more than 13 million active customers.

La Redoute is the second largest linen brand and the third largest clothing retailer in France. Currently, the brand has seven overseas branches - the UK, Belgium, Switzerland, Russia, Spain, Portugal, Sweden, and two markets - Poland and Italy.

The latest data shows that 90% of La Redoute's online consumers are female, and the user age group is mainly between 25 and 29 years old.

On the La Redoute platform, third-party sellers can sell a wide range of products, mainly including fashion items, household items and decorations, electronic products, beauty products, toys and garden supplies, etc.

For cross-border sellers, to explore more sales channels, you can pay attention to the La Redoute platform. So, how can sellers join?

What preparations do sellers need to make?

Please note that all product data must be provided in French;

All items must have an EAN barcode (European Article Numbering, a 13-digit code);

Sellers must also provide customers with product tracking details and tracking numbers;

A French phone number and the ability to communicate with clients in French are also requirements of the platform;

Sellers need to provide a free French return address;

How to register as a seller ?

First, you need to register as a seller on the La Redoute platform through the link and wait for the platform to review (you can log in directly with your Facebook account or register and log in with your email address);

After the review is passed, the seller will receive a platform invitation link;

Next, the seller needs to prepare all the information, including company profile, basic data, product information, terms and conditions, etc. (Note: all information must be provided in French);

After signing a contract with the platform, sellers can add product terms on the platform and then start selling.  

Sellers should note that the platform has strict requirements for adding product information.

The product title structure must strictly follow the following standards: product category - material (only expensive materials such as leather or cashmere can be specially marked) - shape or details (such as "long", "print") - model; the first letter of each description part is capitalized, and the rest are lowercase (except for brand names written in capital letters); product descriptions can use a maximum of 45 characters, and special characters such as &, % or #. are not allowed; sellers cannot mark the brand, gender, color and size in the title.

In addition to the title, sellers also need to pay attention to the addition of product pictures: add at least 2 images for each product; the size of each image must be at least 641×641 pixels; for images larger than 1200×1200 pixels, the zoom function will be automatically activated.

Merchants who join the platform are all professional suppliers, and the platform can provide a high-quality fashion environment. The platform's digital marketing team will help increase the brand exposure of merchants (emails, homepage ads, brochure promotion, social network promotion).

La Redoute

France