Sales soared 200%! Maternal and infant products are popular again, Tokopedia launches a new system

Tokopedia’s flagship product

Maternal and infant products have always been popular products in Southeast Asia. Local consumers often shop through online platforms to buy toys, clothing and other fast-moving consumer goods for their children.

In addition to maternal and child products, household items needed in daily life often need to be taken care of by mothers alone. The sales of these two categories of products are naturally very considerable.

As a well-known e-commerce platform in Indonesia, Tokopedia has seen a significant increase in sales of maternal and child products and household life products.

During the epidemic, people's enthusiasm for maternal and child products has become increasingly high. In October 2020, sales of maternal and child categories on Tokopedia more than doubled, and sales of children and baby fashion categories increased by at least 1.5 times.

Data shows that compared to 2019, sales of maternal and child fashion and family life products on the Tokopedia platform increased by 200% in 2020 respectively .

Following the trend, Tokopedia Parents is launched

It is due to the development of this trend that Tokopedia has launched Tokopedia’s special ecosystem “ Tokopedia Parents ” to make it easier for users (especially parents) to obtain information related to family or household needs.

"Tokopedia Parents is able to provide business activists in related industries with the greatest development opportunities to survive the pandemic," said Indra Yonathan, Vice President of Tokopedia .

According to Indra Yonathan , Tokopedia Parents also provides parents with webinars, talk shows and forums where parents can share information and experiences. “On the other hand, Tokopedia Parents can also make family shopping safer and enjoy more discounts,” Indra Yonathan said.

The Deputy Assistant of the Ministry of Women and Children's Rights Protection (KemenPPPA) assessed: "The existence of Tokopedia Parents is in line with KemenPPPA's commitment to supporting the resilience of Indonesian families during the pandemic. I hope that every parent will have easier access to various educational information and raise their children healthily. "

Lina Marlina, deputy chairperson of TP-PKK in West Java, pointed out that parental companionship with children is very important, and the launch of Tokopedia Parents is expected to become a main channel for parents to obtain information and inspiration.

In recent years, Tokopedia has been clearly aware of the popularity of maternal and child products and household products, and has frequently held promotional activities to attract more users. Sellers have also seized the opportunity time and time again to get a piece of the pie.

Southeast Asia

Indonesia

Tokopedia