This hot-selling brand's peripherals have been cleaned up, and Amazon sellers are crying!

Yesterday, many sellers reported that there was a wave of cleansing of Apple peripheral products. Many products have been removed from the shelves, and the title of a top five product was cut down to only three words.

In addition to Apple, which is more prone to failure, hula hoop, which was mentioned earlier, is also a new place to fail.

In addition to infringement, Amazon sellers are very troubled by logistics issues at the beginning of the new year. The goods have arrived at the warehouse for 1.2 months and have not yet been registered. In addition, due to various logistics issues, it has become a problem for sellers to launch new products.

Amazon removes Apple peripheral products

Originally, sellers of Apple peripheral products would use prepositions such as "with" and "for" in combination with keywords such as Apple, iPhone, and iWatch, but these keywords are all core words.

Many sellers reported that there was a wave of cleansing of Apple peripheral products. Many products have been removed from the shelves, and the title of a top five product was cut down to only three words.

Previously, many sellers had their products removed from the shelves due to the Apple keyword. The categories most likely to be affected were Apple's watch straps, tempered films, mobile phone cases, data cables, and folding mobile phone stands. There were also some cases where their products were mistakenly deleted because they were related to Apple for unknown reasons.

Because Apple appears more frequently, many sellers have stories to tell about Apple↓↓

Seller A stated that what he sold was not 3C products, but he was affected because there was an iPhone in the picture .

Seller B said that what he was selling was a necklace in the shape of an apple, which was also taken off the shelves. He didn’t know why this happened.

Seller C said: I received an email from Apple regarding trademark infringement (the address is [email protected]). There is an additional infringement notice in my account performance, and the listing has been removed, but the store has not received any review notice. After the link is removed, the product still needs to be removed, which is quite troublesome.

Seller D said: The company had dozens of accounts shut down because of Apple patents .

In addition to Apple, hula hoop is also easy to go wrong. As such a common and key word, hula hoop has also been registered as a trademark by someone with ulterior motives. Many sellers in this category have been fooled. Relevant sellers should pay attention when writing keywords.

When it comes to infringement, rogue law firms and agencies also make sellers exhausted.

Recently, there are also complaints from sellers that Pointerbp maliciously complained about patent infringement. Many sellers have been "harmed" by this company. One seller's multiple listings on the European site were complained about patent infringement by it, and the listings were banned from sale. However, after checking the patent number provided in the email, the design and principle are obviously different from my product. However, Amazon can only restore the sales rights if the complaining party withdraws the complaint, and I don't have the relevant patent documents to appeal to Amazon.

Another seller said in the forum that he had been complained to by this company five times, but was unable to get the other party to withdraw the lawsuit.

Pointer Brand Protection was founded in 2008 and is headquartered in Amsterdam, the Netherlands. It also has offices in China. The company screens a lot of listings to find the biggest infringers. They can calculate their product inventory, estimated sales, and connections between user accounts on various websites. This data is sent to law firms, which can file legal action for the brand and get counterfeit products removed from the market.

New products are extremely difficult to promote, sellers complain: urgently need a hit product to save their lives

It is said that a year's plan begins in spring, and the year's arrangements and plans should be made in the spring when the year begins. But this winter is not friendly to sellers.

At the beginning of the year, sellers suffered three rounds of heavy blows in succession: one, Amazon insurance; two, US snowstorms and port congestion; three, video verification.

Just when the sellers who had endured the hard work were preparing to make a big move, they suddenly discovered that it was extremely difficult to promote this year's new products.

A few days ago, a seller complained: " I launched several new products this year, but the results were very unsatisfactory . Now I am beginning to doubt the theoretical knowledge and practical experience I accumulated last year. "

According to the seller, the situation he is facing now is that every new product launched this year is losing money, and he urgently needs a hit product to reverse the current situation .

According to the editor's observation, there are many sellers who have had the same experience as the above sellers this year.

One seller said that this year's new products are not only difficult to promote, but also unstable. Another seller even said that none of his several new products last year have become a hit so far.

Fortunately, facing the current predicament, the seller reflected : "At the beginning of the year, I took last year's luck as strength, and now I have begun to constantly adjust my plans and my inner impetuousness."

In addition, some sellers facing the same dilemma also made it clear that a hit product does rely on luck and fate. All they can do before that is to control it so as not to suffer losses, and then slowly accumulate strength and wait for the moment of explosion.

After seeing the experiences of the above sellers, do sellers who want to launch new products have their own considerations? Although every seller has his own ideas and considerations for product selection, I still want to say that when judging whether a new product is worth launching, you still have to keep in mind one rule: high demand and low competition .

In addition, there are two points to note: First, if you are not an experienced operator, you should consider starting from the active market when selecting products ; second, for novice sellers, you must calculate the profit margin well , and cannot use Taobao's thinking and simply use low prices to boost sales.

As we all know, cross-border e-commerce experienced a huge boom last year due to the epidemic, and many new sellers have entered the market. The above precautions are particularly worthy of attention for them.

The listing is very slow, and the seller complained: the goods have not been registered for 2 months after arrival

The new products are not promoted smoothly, and the logistics are not good. If the old products that are popular are out of stock due to logistics problems, it will be a dead end for the sellers.

The port congestion problem in the United States has not been properly resolved from the end of last year to today, which has led to successive setbacks in sellers' cross-border business. Either there is a shortage of stock or slow payment returns, which has caused them a lot of trouble.

Previously, some sellers complained that the overall shipping time is extremely slow. The goods they shipped on December 14 last year were signed for on January 25 this year, but were not put on the shelves by the end of February. All of them were shipped from the IND9 warehouse.

Recently, another seller said that many of his goods had been in the warehouse for a month or two, but had not yet been registered.

A single stone can cause a thousand ripples. Many sellers have reported that their goods arrived around mid-January, but there is still a long way to go before they can be put on the shelves.

"——I have tickets for the end of January at Mason Haipai and they are listing MQJ1."

"——Same as MQJ1. It's been almost two months and there is no news. "

"—— lbg8 is also a huge pit . "

In addition to the slow listing, the goods in transit are also a problem. One seller said that several of his shipments were inspected and his mentality has collapsed. Another seller said that he used Meisen, but it has been almost three months and he still doesn't know where the goods are.