The 2021 product selection trends are out, and these 10 categories have the potential to explode!

E-commerce consumption surged in 2020, and this trend will not be reversed in 2021.

According to a report by Jungle Scout Research, the number of consumers who increased their overall e-commerce spending jumped 20% from September to December 2020.

The agency also predicts that consumers will focus on the following five major consumer areas in 2021:

Family​

Good health

Mental health

Personal Finance

Pet supplies

Specifically, Jungle Scout predicts that the hot-selling products in 2021 will include the following 10 product categories:

1. TikTok's hottest clothing

Not all young people have spare money to buy clothes, but TikTok has successfully driven online clothing sales through short videos that go viral . And with the launch of TikTok Shops, the social media platform is inviting brands and affiliates to promote their products directly to the billions of users who follow hashtags like #fashion.

Sellers can keep a close eye on popular clothing trends on TikTok and try to list the top-ranked clothing styles that are selling well on Amazon. By keeping up with the trends, you may also be able to see your own listings by thousands of social media users.

2. Equipment related to the COVID-19 pandemic

People want to convey their health status through fashion. Not long ago, products such as T-shirts, hats, masks and pins printed with words such as "Don't worry", "Hug me", and "I'm vaccinated" were very popular on Amazon.

This trend has not subsided yet, and sellers can also launch similar products to meet market demand, or create other products with similar connotations.

（Search popularity of related products）

3. Fashionable cat climbing frame

Many people may think that the standard, carpeted cat climbing frames are not very attractive in design. Therefore, for pet owners who pursue fashion, cat climbing frames with fashionable designs are more popular in the market.

4. Natural pet toys and treats

A green and environmentally friendly trend of "natural", "clean" and "additive-free" has also emerged in the pet supplies market , such as using unbleached cotton and BPA-free plastic as raw materials.

The yak milk chew toy below is a hot seller on Amazon even though it looks like no one except dogs likes it.

5. Nail tools

Due to the epidemic isolation, former regular customers of nail salons have also started to DIY their own manicures at home . Sellers can take this opportunity to sell nail products including acrylic nail sheets, UV lamps, fans, festive nail stickers, etc.

6. Home hair dye

Along with nail products, hair dye products are also on the best-selling list. Sellers can profit by reselling popular at-home hair dye brands such as L'Oreal and Garnier.

7. Bath mat

Fashionable and interesting home decoration products can add fun to daily life. The peach-shaped bath mat below has sold more than 800 pieces in February this year and is favored by many consumers.

8. Wooden decoration

There has been a surge in consumer interest in the Cottagecore aesthetic, which evokes a yearning for a vintage, cozy, rural lifestyle. This trend also includes a theme of foraging in the woods, so there has been a significant increase in demand for mushroom-style home decor products.

9. Office Chair Cushion

Whether working at home or in the office, people need an ergonomic office chair cushion that is extremely comfortable to relieve the fatigue of working at a desk for a long time.

10. Pottery products

There has been a recent trend of making your own handmade pottery on the Internet, and even big brands like Crate & Barrel and Target have tried to get in on the action. Sellers can sell a range of handmade pottery supplies from clay to carving tools and use social media platforms such as Pinterest to promote them.

Sellers can refer to the above product selection trends, but the most important thing is to find the most suitable track for themselves to polish and innovate their products or services. I also hope that sellers can seize the opportunity in 2021 and usher in their own boom in orders!

Product Selection