eBay launches special event for women's sports shoes, targeting the $80 billion market

Foreign media reported that with the International Women's Day approaching, eBay has launched a one-month special event for women's sports shoes.

eBay said sneakers are an $80 billion market and the campaign is aimed at the fastest-growing but often underserved group of female collectors and enthusiasts.

“Women are one of the most passionate sneakerheads and eBay is committed to ensuring we meet their growing demand for more styles, sizes and sellers,” said Charis Márquez, eBay’s Vice President of North America Fashion. “eBay is an inclusive platform for sneakerheads and we are providing sneakerheads with the merchandise they want.”

On eBay, sales of women's sneakers increased by more than 80% in mid-2020, and sales of men's sneakers purchased by female shoppers doubled during the same period. For this event, eBay will work with well-known sports brand Playa Society to design and exclusively sell products including T-shirts, hoodies and socks. eBay will also showcase the platform's top sellers throughout the event and collaborate with Chicks with Kicks in late March to have more than 2,200 pairs of collectible sneakers sold exclusively on eBay.

Since the establishment of the eBay online trading market in 1995, sports shoe transactions, whether new or second-hand, can be freely conducted on the Internet. eBay provides a broad market for sports shoe enthusiasts around the world to trade anytime and anywhere. According to statistics from Campless, a sports shoe transaction data monitoring website , new or second-hand sports shoes circulating and sold on eBay now account for about one-third of the entire trading market.

Since 2010, the volume of sports shoe transactions realized through eBay has increased by double-digit percentages each year. In 2014, eBay sold a total of about 6.3 million pairs of sports shoes on its global platform, of which 1.2 million pairs were priced at or above $200. The total transaction volume of high-priced models exceeded $400 million, quickly becoming one of the top ten fashion categories on eBay. Sports shoes have therefore become one of the most valued categories on the eBay collection market.

With the booming sneaker market, speculation and counterfeit shoes often occur on eBay. In response, eBay announced in October 2020 that it would expand the authenticity certification service for sneakers on its platform. All new and second-hand collectible sneakers sold for more than US$100 on eBay in the United States will be fully reviewed and verified by an independent team of industry experts.

In recent years, sports shoes have become increasingly popular in the international market, and the group of female sports shoe enthusiasts and collectors has also been expanding. eBay launched this event on Women's Day, probably because it saw the huge purchasing power of the female consumer group.

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