Revenue increased by 4000% month-on-month! Fashion platform Secret Sales successfully transformed

Recently, Secret Sales, a British online fashion design platform, reported that since its transformation from a flash sale website to an e-commerce market platform last year , its online revenue during the pandemic has increased by 4,000% month-on-month , successfully completing the transformation.

With over 18 million unique visitors, Secret Sales is growing rapidly

It is reported that Secret Sales was acquired by retail entrepreneurs Chris Griffin and Matt Purt in March 2020. After the acquisition, Matt Purt transformed Secret Sales "from an outdated membership-only flash sale website to a dedicated market platform . "

Secret Sales is growing at a very rapid pace. Since its launch as a marketplace last year , more than 18 million unique users have visited the Secret Sales platform .

In less than a year after the transformation, Secret Sales achieved a surge in revenue and rapid sales growth, although Secret Sales has not yet released specific data.

The Secret Sales platform has been continuously expanding the number of brands on the platform in the past year . At present, the platform has displayed the end-of-season inventory of 115 designers and high street brands , including Superdry, Ted Baker, Jigsaw, GStar and Versace , bringing the total number of brands available on the platform to more than 450 .

Chris Griffin, CEO of Secret Sales, said: “While Secret Sales was already a respected brand, we have transitioned the business to a more compelling marketplace model, led by technology and marketing , driving rapid growth on the platform and the ability to expand into new customer segments. ”

From "flash sale" to "e-commerce platform", Secret Sales' transformation

Initially , Secret Sales was an online flash sales company . Under this business model , Secret Sales manually listed products from different suppliers and presented them in a timed 7-day flash sale format.

Secret Sales pre-sells items to consumers before purchasing them wholesale directly from suppliers . It takes an average of three to four weeks from the time a customer places an order to when they receive the goods.

SecretSales in the flash sale model is not an open e-commerce website. In this model, SecretSales has experienced very negative effects such as profit compression , duplicate processing and poor customer experience .

After Secret Sales was acquired by LRG Group, it began its transformation . In March 2020 , the Secret Sales platform was launched, bringing a comprehensive innovation in operating models and technologies, and is an advanced market platform.

Today , Secret Sales is the UK's leading discount online marketplace for fashion, sportswear and beauty products . On the Secret Sales platform, brands and retailers are able to connect directly through technology feeds to list products on the platform in real time , giving them full control over all aspects, including selling price, margin, copy, content and imagery .

At the same time , the Secret Sales platform has a standardized delivery service, free delivery within three to five days.   Sales has become an important platform for brands or retailers to develop their e-commerce business and has been welcomed by many European retailers.

Secret Sales

Flash Sale

Transformation