Cleaning products may become a rigid demand, and the Indian care products market continues to grow

Unilever FMCG India said COVID obsession categories such as hand sanitizers and hand washes had risen sharply during the pandemic , with the hand sanitizer category growing 16 times in 2020 compared to 2019. In 2021, the category will return to normal growth.

In addition , categories such as skin care and color cosmetics, which have seen slowed growth due to the pandemic , will rebound, and pent-up demand will be released in 2021, and the market for beauty and skin care products is expected to achieve substantial growth.

India's Unilever said that although consumer sentiment towards cleaning and toiletries is declining as the epidemic ends and growth in some categories of products will slow, the overall market is expected to continue to grow.

The epidemic has made the Indian people pay more attention to hygiene and cleanliness. Cleanliness has begun to become a daily habit of the Indian people, and hand, face and body cleaning and care products will also become essential products in the lives of the Indian people. Therefore, after the epidemic, cleaning and care products will still maintain a strong growth momentum.

In addition to clean living, the COVID-19 pandemic has also changed the living habits of Indian people in many aspects. Stay-at-home culture, contactless culture, stockpiling, and online shopping have become new trends during the pandemic, and these trends will continue in the future. Therefore, new trends will continue to drive the growth of related markets.

Stay-at-home culture will give rise to many new consumer demands. In pursuit of a more comfortable home life, consumers will seek more home products that can improve the quality of life. Product categories such as smart homes (smart refrigerators, smart curtains, sweeping robots), ornaments (handicrafts, art paintings, rattan products), bedding, leisure and entertainment (game consoles) will become more refined, and the market will further expand.

With the popularity of stay-at-home culture, contactless culture and the formation of stockpiling habits, India's online shopping army will further expand, and online shopping will be popularized in more cities and more groups in India. Traditional e-commerce platforms such as Flipkart, Amazon.in and social e-commerce platforms such as Meesho and Shop101 will also continue to flourish.

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