Shopee 12.12 Birthday Sale Launches, a Super Value Carnival Season for the End of the Year

December 5, 2024, China——   As the atmosphere of the year-end shopping season continues to heat up, Shopee's 12.12 birthday promotion is ready to go. The "2024 Southeast Asia Digital Economy Report" recently jointly released by Google, Temasek and Bain & Company shows that the frequency of online shopping by Southeast Asian consumers has almost increased by 8 times that of ten years ago. The upcoming Shopee 12.12 birthday promotion will take advantage of the opportunity to further stimulate the year-end shopping enthusiasm in Southeast Asia and Latin America, launching a series of super value surprises such as high discounts, Shopee Live live broadcast discounts, and free shipping services at major sites , bringing this year's promotion season to a successful conclusion.

The report also pointed out that in 2024, driven by a diversified ecosystem, the Southeast Asian e-commerce market will continue to grow healthily, with the total merchandise volume (GMV) reaching US$159 billion, up 15% from last year. It is expected that by 2030, the total scale of e-commerce will reach US$370 billion, which will undoubtedly provide Chinese companies going overseas with broader development opportunities. As the leading e-commerce platform in Southeast Asia , Shopee has optimized and upgraded content marketing, logistics fulfillment and other aspects during the 12.12 birthday promotion, helping brands and sellers to seize the window of business explosion at the end of the year.

Content-driven, creating a new high ground for traffic

In Southeast Asia, more than 40% of online consumers rely on diversified video content such as live broadcasts and short videos to assist in shopping decisions. At present, the contribution of content to e-commerce GMV has climbed from less than 5% in 2020 to 20% . Shopee is well aware of the importance of high-quality content to growth, and continues to enrich the content e-commerce ecosystem. During the promotion period, it launched multiple supports for Shopee Live and Shopee Video. Sellers who actively participate in live broadcasts and publish short videos can get exclusive coupons as low as 50% off, as well as traffic support, advertising funds, exclusive shipping coupons and other generous benefits. Shopee Live launched live broadcast advertising incentives, and you can get up to 100% rebate on advertising expenses if you meet the requirements. Shopee Video short video has launched a hot order challenge, with up to US$500 in advertising funds to help sellers.

Empowering experts to accelerate penetration of target groups

Content e-commerce is becoming an important connection point between sellers and consumers. At the same time, brands have begun to realize the key role of influencers and promote product breakthroughs by cooperating with creators in different fields . In order to lower the threshold for cooperation between sellers and influencers and provide sellers with more complete services, Shopee Affiliate Marketing (AMS) not only integrates 15 million influencer resources, but also provides generous advertising incentives for official high-quality MCN agencies. At the same time, a new content analysis dashboard related to influencers is added to promote efficient conversion. During the promotion period, sellers who enable AMS activities and promote Shopee Video short videos through influencers have the opportunity to enjoy high commission subsidies.

Logistics enhancement to meet user expectations in a timely manner

Most consumers prefer stores and products with faster delivery speeds, and cross-border sellers have therefore fully benefited from the dividends released by the platform's logistics infrastructure. Especially during the promotion period, with Shopee's localized fulfillment and logistics time-guarantee services such as "Extreme Speed" and "Next Day Delivery", consumers' willingness to place orders has been further stimulated, and sellers' order volume has repeatedly broken new records. In addition, Shopee has added hundreds of flights and charter services during the promotion week, and continued to increase the number of SPX Express staff to optimize the "last mile" terminal delivery.

The booming Southeast Asian e-commerce market has witnessed wave after wave of orders thanks to Shopee's promotions. As the leading e-commerce platform in Southeast Asia, Shopee's constantly improving e-commerce ecosystem has become a strong backing for overseas companies to enter the local consumer market, and will inject strong momentum into the continued prosperity of the entire Southeast Asian e-commerce market.

Shopee

Southeast Asia