Nearly 500 accounts were frozen, Mori Lee sued multiple platform sellers

In 2020, 93% of weddings were postponed to 2021 due to the epidemic, and the corresponding wedding supplies have also attracted much attention from consumers. Recently, Mori Lee, a leading global wedding dress brand represented by David Law Firm , launched a rights protection case. 448 seller accounts have been frozen, but many sellers said that they did not know which products were infringing.

Mori Lee filed a case and 448 accounts were prosecuted

Mori Lee 's infringement case number is 20-cv-7648, and David Law Firm represented her . The account was frozen around January 31, 2021. The list of defendants has been made public. This case involves text and image infringement.

Relevant information shows that Mori Lee wedding dress brand has many word trademarks , including MORI LEE, MORI LEE BY MADELINE GARDNER, MADELINE GARDNER NEW YORK, Damas De Vizcaya, Valencia, RONALD JOYCE, JULIETTA, STICKS AND STONES, VOYAGE, VIZCAYA, ANGELINA FACECENDA, BLU, etc.

In addition, Mori Lee's wedding dress brand is very famous, and many of the clothing pictures taken are also beautiful, which has prompted a large number of sellers to directly use the photos on its website , resulting in many image copyright infringement incidents.

(Photo from Mori Lee's official website )

Sellers need to note that image copyright is a major problem for e-commerce sellers. As long as the image has Mori Lee’s logo or is taken by Mori Lee , it cannot be used directly.

In addition, his law firm David collects settlement money based on product sales . Regardless of whether you have not sold any orders or only sold a few, you will need several thousand dollars to settle, not to mention that the sales volume is very large, then the settlement money will have to be at least tens of thousands of dollars.

Wedding dress brand with annual sales exceeding 500,000 pieces

Mori Lee is located in the United States and is the world's largest wedding dress brand, with annual sales of 500,000 pieces, exceeding the total of the second and third. The brand launches 300 wedding dresses and formal wear every year , and its products are sold in more than 90 countries and regions around the world. Compared with other foreign brands, the price is more affordable, so it is loved by consumers.

(Photo from Mori Lee's official website )

Many sellers must be familiar with David Law Firm, especially Wish sellers who have already experienced the strength of David Law Firm . Sellers should note that in addition to the Mori Lee wedding dress mentioned today, David Law Firm also represents two wedding dress brands, JUSTIN ALEXANDER and Mon Cheri.

What such sellers need to pay most attention to is text infringement and image infringement. They cannot just think about making a fortune by borrowing the brand influence of others. Their own original works are the most attractive to consumers . Otherwise, buyers will face big troubles one after another.

Mori Lee

Rights Protection

Seller