The e-commerce usage rate in the Philippines reached 80.2%, far exceeding the global average

Southeast Asia used to be ordinary in people's eyes, but now, Southeast Asia has become a treasure trove in the eyes of more cross-border sellers, with unlimited potential. Indeed, in recent years, the e-commerce industry in Southeast Asian countries has developed rapidly and performed well, and the Philippines is one of them.

It has to be said that the outbreak has indeed promoted the development of e-commerce in the Philippines. The time Filipinos spend on social media and the Internet has increased year by year, and the data leads the world, which proves that more and more Filipinos have joined the ranks of online shopping.

The Philippines has been listed as a country with the longest time spent on social media and the internet in the 2021 Global Digital Report released by We Are Social and Hootsuite .

The report showed that Filipinos spend an average of 4 hours and 15 minutes on social media every day , which is 22 minutes more than the country's average of 3 hours and 53 minutes in the 2020 Digital Report.

It is reported that the global average time spent on social media is 2 hours and 25 minutes. Following the Philippines is Colombia, which spends an average of 3 hours and 45 minutes on social media, followed by Brazil and Kenya, which spend an average of 3 hours and 42 minutes. Japan spends the least time on social media every day, only 51 minutes.

In the ranking of the most used social media platforms in the world, Facebook ranks first, followed by YouTube, WhatsApp, Facebook Messenger and Instagram.

In terms of time spent online , the report shows that the global average time spent online is 6 hours and 54 minutes, while Filipinos spend 10 hours and 56 minutes online , a significant increase from last year's average of 9 hours and 45 minutes . This data is based on the average time users aged 16 to 64 spend online on all devices every day.

It is worth mentioning that Brazil and Colombia followed closely behind, with usage times of 10 hours and 8 minutes and 10 hours and 7 minutes respectively ; Japan ranked last with an average usage time of 4 hours and 25 minutes.

At the same time, the report also showed that the usage rate of e-commerce in the Philippines increased from 76% last year to 80.2%, which is higher than the global average for two consecutive years.

the Philippines

E-commerce