What is Amazon Key? Amazon Key Review, Features

Amazon Key is a service officially launched by Amazon on October 25, 2017. It is a suite of smart door locks, home cameras and mobile apps that allows the courier to deliver packages to your home while ensuring safety. The service is currently only available to Amazon Prime members and will be launched in 37 regions in the United States on November 8, 2017.

About Amazon Key

Amazon Key includes a "Secure Access Permissions" feature that consists of two parts: a Kwikset/Yale smart door lock and a special version of the cloud camera. The Amazon Key system is priced at $249.99, with free installation. Its surveillance footage can be stored for 24 hours, and if you are willing to pay an additional $6.99 per month, the storage time can be up to 7 days.

Service composition

1. Software application: Amazon’s dedicated APP “Amazon Key App”;

2. Hardware equipment: consists of smart door locks and Alexa Cloud Cam security cameras;

Consumers need to register as Amazon Key members, bind software applications and hardware devices, and realize IoT connection before they can enjoy door-to-door service of automatic control switches through the Amazon Key app.

Features

1. It is an added benefit for Amazon Prime users, in addition to free delivery, video and music streaming, cloud storage, and more for the $99 annual fee, it also shows that Amazon is increasingly focused on providing the ultimate convenience. You no longer need to collect packages from neighboring properties or wait for delivery, you can now allow drivers to leave packages directly at your home.

2. Shoppers can monitor everything, see real-time notifications, watch live or check back later through the dedicated Amazon Key app.

3. Use an “encrypted authentication process” to ensure the correct driver has access to the customer’s home at the designated time. The Amazon Cloud Cam goes into action before going offline, and the lock opens automatically without any interaction from the driver.

4. Users can also set access permissions for friends and family and specify the length of time they are allowed to access the property.

Application Scenario

When Amazon's courier delivers the package to the user's door, if the user is not at home, the user can monitor it remotely in real time, open the password lock to allow the courier to deliver the item to their home; or create a temporary password to allow friends and other service personnel to enter the room; Alexa Cloud Cam security camera for monitoring; in addition, when an intruder breaks in, the system will sound an alarm.

Service Process

The entire express delivery process is as follows:

When the courier arrives at the delivery address, he first scans the barcode on the package and sends a command to the system to request the door to be opened;

Once the system confirms that the user has paid and selected the home delivery service, the surveillance camera will automatically turn on and start recording;

At the same time, the courier will receive permission from the system on the App and can open the door by scanning the screen;

When the courier puts the package into the room (by default, at the door), scan it again and the door will be locked again;

Consumers will also receive a system prompt indicating that the package has been delivered, and can also watch the video of the entire delivery process on the App.

Customer response

On the one hand, many people are reluctant to let strangers such as couriers into their homes, because Amazon Key relies entirely on the word "trust" in addition to technology;

On the other hand, Alexa Cloud Cam can monitor users' every move in their homes in all aspects.

This makes people worry that once Amazon has a comprehensive understanding of your room, it will make personalized recommendations on products.

Business Value

1. Connect services and empower the Amazon Prime membership system.

Amazon Prime membership system is the core of Amazon's membership service system, bringing Amazon billions of dollars in revenue each year;

2. Build user trust and accumulate user data.

In the future, Alexa Cloud Cam security cameras will be able to capture user data based on family scenarios on a family basis (such as family size, family environment, family members' food, clothing, housing, etc.), accumulate large amounts of dynamic data, build a more three-dimensional user/family portrait map, and accurately match consumer consumption needs.

The Problem with Amazon Key

1. Cost and popularity issues

However, despite the rapid development of artificial intelligence technology in recent years, artificial intelligence is still in its early stages of development in the home smart security market, and is mostly used by family-based white-collar workers and above.

In terms of pricing and target groups, the popularity of applications is still relatively low, and user consumption habits need to be slowly cultivated; currently, China's domestic smart home security is more based on the safety monitoring of the elderly and children.

2. Family safety issues

Consumer scenarios such as "no one is home, delivery to the door" make many people worry that the service provider can enter the door at will, which may lead to theft and lack of security. Here are some points to add:

Based on the user side: consumers can set Amazon Key to not allow entry; in addition, consumers can obtain real-time information and video surveillance through the App, and the system itself has an alarm function.

Requirements for door-to-door service providers: Real-name authentication of door-to-door service providers, accumulation of service satisfaction and trust, and more stringent requirements on the quality of service providers.

develop

In April 2018, Amazon launched the Amazon Key In-Car service, which is an extension of the Amazon Key service. In the future, Amazon Key will be integrated with thousands of other third-party providers, such as house cleaning platforms such as Merry Maids.