Shopee sellers, please note! Understanding these key points can help your store attract traffic

To understand Shopee ’s search ranking mechanism, you can start from these four parts ↓

Most relevant products: generally high sales /popular categories on the platform/low prices/high reviews;

Newly listed products: Products are continuously listed during traffic peak periods, and new products have new product traffic weights;

Best-selling products: Increase the sales of store items to improve product search rankings;

Products with great price advantage: prices are sorted from high to low, and from low to high. Low prices can get the first page ranking.

These are the factors most relevant to the search mechanism. Through these, sellers can also grasp the key points of obtaining search traffic ↓

title

The title is the most relevant factor to the product. When writing a title, in addition to identifying the selling points of the product, sellers should also find the most prominent features of the product based on the product itself.

In addition, sellers must also grasp the psychology of customers. The more the customer's search terms match the product title, the higher the product will be ranked, and the greater the chance of this product gaining traffic.

Product Categories

One thing sellers should note is that product classification must be accurate, because when buyers enter search keywords, recommended related terms will appear in the search box. The more accurate the product classification, the greater the chance that it will be seen by buyers.

Therefore, product classification is also a key point in obtaining traffic.

Product Attributes

In addition to product classification, product attributes should also be more comprehensive. On the left side of the product page, there will be some attribute options for buyers to check. When the product link completes the relevant attributes, the product also has the opportunity to obtain traffic.

When editing/optimizing links, sellers should try to complete all product attributes.

Optimize images

Generally speaking, pictures are also a major factor in attracting customers. When customers search for product pages through keywords, the subsequent traffic mainly comes from prices and pictures.

It is also important for sellers to optimize images to the maximum. For example, the main image of products with high sales on the same page should be more professional.

On-site event promotion

In addition to off-site promotion, Shopee sellers can also learn about the promotion functions of the store itself.

Shopee's marketing section Campaign has an activity submission portal, where buyers can set their own prices and inventory within the scope of the submission requirements. Successfully submitted products will appear on the homepage or in the top activities on the category homepage.

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Shopee Platform

Cross-border e-commerce market