What is Amazon Launchpad? Amazon Launchpad Review, Features

Amazon Launchpad is a program launched by Amazon in 2015 to help start-ups expand their sales channels. It was first launched on Amazon's US site on July 28, 2015. Amazon provides resources, expertise and infrastructure to start-ups by working with crowdfunding websites, incubators and venture capital companies to help them bring their products to market and deliver them to customers.

About Amazon Launchpad

Amazon Launchpad enables customers to access innovative products from a variety of new brands. For startups, Amazon helps them handle inventory management, order centers, customer service and other services, allowing startups to focus on developing better innovative products. Amazon also created the "Amazon Launchpad" page to showcase startups' new products and provide them with sales markets and distribution channels.

Application Requirements

1. You must be a new seller on Amazon, which means that the seller has launched its first product on Amazon within 12 months and the brand’s total product sales are less than $1,000,000.

2. Must be the brand owner of all products listed on Amazon.

3. The product must maintain at least 3.5 stars.

4. Have at least 5 comments.

5. Register for Amazon (FBA) and Prime Badging.

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Amazon Launchpad is a new and valuable traffic portal and a good platform for promoting innovative products. It can provide sellers with the following support:

1. Provide account support for sellers

Amazon will provide guided support when sellers open a Vendor Central or Seller Central account, helping to create new products, update page information, etc.

2. Provide marketing services for sellers

Amazon can provide sellers with marketing support through Amazon Launchpad storefronts and social media, and sellers can also use A+ pages to tell their brand stories.

3. Provide exclusive promotions for sellers

Amazon Launchpad sellers can participate in some exclusive offers, gift guides, holiday specials and other activities.

Precautions

1. All entrepreneurs and brand owners with unique and innovative products can apply. Amazon will evaluate the seller's application and provide a response within 7-10 working days.

2. During the period of participation in the Amazon Launchpad program, sellers always ensure that:

· The buyer's order of the product must be delivered by Amazon Logistics or Seller-fulfilled Prime;

The seller's account must be in good standing.

Settlement process

Step 1: Register as an Amazon seller, submit your information, and after passing the review, the Amazon team will assist in managing the seller account and establishing product catalog information.

Step 2: Confirm the product quantity and deliver it to the Amazon logistics center.

Step 3: Upload creative product information, including photos, videos, product introductions and brand stories.

FAQ

Q: Do I have to sell on Amazon to join Amazon Launchpad?

A: Yes, participating in Amazon Launchpad requires selling on Amazon through Seller Central.

Q: Do I need a UPC/GTIN/EAN to sell on Amazon?

A: Yes, sellers need to use UPC, GTIN or EAN to sell on Amazon.

Q: How long have brands been in the Amazon Launchpad program?

A: While Amazon Launchpad reserves the right to move brands out of the program at its sole discretion, Amazon recommends that most brands remain in the program for at least one year.

Development History

-In 2016, Amazon held a press conference in Beijing and officially announced that its "Amazon Launchpad" program would be fully open to Chinese start-ups. Since then, Chinese smart device R&D and manufacturing companies have gained an additional path for product promotion and sales that takes into account both local and international development.

-In 2016, the US e-commerce platform Amazon introduced its Launchpad project to India to help start-ups grow.

-In September 2018, Amazon announced this week that Amazon Spain will launch Amazon Launchpad.

-In August 2019, Amazon Australia announced the expansion of Amazon Launchpad (Amazon Inventor Program).