What is Amazon Launchpad? Amazon Launchpad Review, Features

Amazon Inventor is a global program launched by Amazon, which was first launched on Amazon US on July 28, 2015. This global program aims to help relatively mature startups accelerate their growth through Amazon's multi-national e-commerce sites, powerful logistics system and global marketing experience, so that Amazon consumers around the world can share excellent and innovative products from various countries and change their life experience with creativity.

Advantages

1. Rapid market expansion

By publishing your products through Amazon Inventor, you can get them on the shelves faster, in as little as a few weeks.

2. Rich marketing tools and methods

Sellers who join Amazon Inventor, regardless of size, can use Amazon's marketing support and marketing tools.

3. Establish brand impression

Amazon has designed exclusive product pages for new brand companies, where sellers can convey their brand image and concepts through videos, entrepreneur profiles, Q&As, and other forms.

4. Facing the global market

Amazon Inventor is a global program that helps brands grow rapidly by leveraging Amazon's world-class logistics and distribution system and after-sales service.

Program Eligibility Requirements

1. When applying to join the "Amazon Inventor" program, sellers must meet the following three requirements at the same time:

• Financing requirements

The company must have obtained financing. For example, a company being nurtured in an incubator must prove that it has obtained venture capital or has successfully raised funds on crowdfunding platforms such as Kickstarter and Indiegogo.

• Product Requirements

As we mentioned above, the Amazon Inventor Program only allows the sale of physical goods, such as skin care and body care, fashion accessories, smart wearables, home entertainment, kitchen supplies, creative tools, etc.

• Shipping requirements

The product is ready for mass production and can be shipped normally.

2. Amazon Inventor Program Store Requirements

To open a successful Inventor Store, the store must meet the following conditions before enjoying Amazon's exclusive promotion services:

• All ASINS reviews are 3 stars or above;
• There are more than 10 product reviews on ASINS;
• Participated in an Amazon Advertising campaign, such as AMS or Sponsored Products.

3. Former Amazon sellers can also apply to join the Inventor Program. Please contact the Amazon team for details.

Settlement process

1. Register as an Amazon seller, submit your information, and after passing the review, the Amazon team will assist in managing the seller account and establishing product catalog information.

2. Confirm the product quantity and deliver it to the Amazon logistics center.

3. Upload creative product information, including photos, videos, product introductions and brand stories.

Q&A

Q: How are Amazon Inventors treated differently than other Amazon sellers?

A: Startups have different needs than established companies, and Amazon Inventor is designed to meet the needs of startups. Joining Amazon Inventor provides startups with the same marketing benefits as popular sellers from the beginning. You can promote your products and entrepreneurial stories through larger pictures, videos, and detailed product introduction pages.

You can also promote your products on the project's dedicated channel or on the entire Amazon website, giving your products more exposure and ensuring that consumers can find you. In addition, the biggest benefit is that when you are ready to go overseas, Amazon has world-class logistics centers, reliable after-sales service and delivery services to help you expand your market to Amazon's more than one million loyal members around the world.

Q: What kind of startups are eligible to participate in the Amazon Inventor Program?

A: Amazon gives priority to startups that have received funding from incubators, venture capitalists, or crowdfunding platforms. If you are not within the above network, your application will be evaluated one by one. In order to ensure the best customer experience, the product must be in stock or can be delivered within 30 days.

Q: Can existing Amazon sellers participate?

A: Yes, existing sellers can apply for the Amazon Inventor Program. Here is an application form link https://www.amazon.cn/launchpad/signup/form. It is said that a response will be given within 4 weeks.

Q: What is the commission for opening a store under the Amazon Inventor Program?

A: Let's take Amazon US as an example. If we register as a supplier on Amazon US, we can join the Amazon Inventor Program for free. That means we sell our products to Amazon in wholesale form and price, and then Amazon sells them to customers in retail. In addition, we need to pay fees to register as an Amazon seller.

The fees that sellers of the Inventor Program on Amazon China need to pay are as follows:

Q: What types of products are suitable for the Amazon Inventor Program?

A: If the seller's product is a creative technology product, it will be very popular with Amazon. Chinese technology products are well-known around the world for their high cost-effectiveness. If the product function and appearance are more creative, it is entirely possible for sellers to sell well through the Amazon Inventor Program.