Monthly sales of a single product exceeded 1 million! Sellers made a fortune on Halloween

Recently, the popularity of Halloween has continued to rise. As one of the biggest carnival festivals in the second half of the year in the West, Halloween has also attracted much attention from cross-border sellers, and sellers are often more likely to have explosive orders at this time.

In addition, consumers' enthusiasm continues to rise. They attach great importance to Halloween and generally choose to prepare holiday items for Halloween early. According to data released by the National Retail Federation ( NRF ) , 47% of American consumers started Halloween shopping before October . Topics such as "halloween decorations" have also continued to soar in search popularity in the past 30 days.

The average U.S. consumer is expected to spend $172 during Halloween this year, up from $162 in 2023.

In addition to consumers, major e-commerce platforms are also making every effort to "prepare for the battle". Sales of many Halloween-related products on platforms such as Amazon, SHEIN, TikTok, and Temu are taking off.

Take SHEIN as an example. Many sellers on the platform have been scrambling to plan new Halloween products this year. According to SHEIN official news, the new Halloween products on the SHEIN platform this year were put on the shelves earlier than in previous periods, and there was even a "summer Halloween". Many consumers began to select and add to cart in July and August, and September and October became the peak period for orders.

Many sellers on the SHEIN platform achieved explosive sales. SHEIN seller Zheng Yuanyang was one of the lucky ones. His sales data during Halloween was outstanding .

Zheng Yuanyang's company mainly sells fabric festive dolls and has 11 factories, mainly in Zhejiang and Guangdong. His store has maintained a growth rate of more than 70% for three consecutive years, and the monthly sales of a popular model exceeded 1 million .

Recently, Zheng Yuanyang's company has made full preparations for Halloween. The second batch of Halloween products for overseas markets has been put into the warehouse. He hopes to win this year's Halloween with "new" products. In addition, the company is expanding its e-commerce team to prepare for the company's fourth quarter and subsequent development. He estimates that this year's Halloween sales are expected to exceed 15 million yuan, and the annual sales may reach more than 80 million yuan.

Costumes, decorations and candies have always been the three hot-selling categories in the Halloween promotion. Another SHEIN seller, Wang Yunfeng, launched a Halloween lighting product in early July last year, and its sales have risen rapidly since early August, with a peak daily sales of more than 2,200 pieces.

The sales of the hit products during Halloween were even more amazing, reaching over 60,000. The hot sales of the hit products also boosted the sales of other products in Wang Yunfeng’s store, causing the overall sales of the store to increase by nearly 300 times .

Halloween is approaching. For cross-border sellers , this is also an important marketing node in the second half of the year. Sellers must not only observe consumption trends in a timely manner, grasp market dynamics, and prepare goods in advance, but also guard against possible risks and make full preparations for the peak season. They must also adapt to local conditions, understand the shopping preferences of consumers in different countries and regions, and increase the chances of explosive orders.

Halloween

Seller

SHEIN