What is Magazine Luiza（Magalu）? Magazine Luiza（Magalu） Review, Features

Founded in 1957, Magazine Luiza is one of the largest retail companies in Brazil. Magalu is its online platform that sells a range of products including electronics, furniture and home appliances, computers, etc.

About Magazine Luiza

Magazine Luiza currently operates more than 800 department stores across the country and launched its online platform "Magalu" in 1992. The company is focused on transforming to digital e-commerce and laying out its omni-channel sales.

Development Status

As of the end of December 2018, Magalu had more than 3,300 sellers, 4.3 million products, and sales of $220 billion. As the product categories on the Magalu platform expanded from home appliances and electronics to other fields, the frequency of customer purchases has also increased significantly.

Development History

- In 1992, Magazine Luiza launched a digital store equipped with various display screens to showcase products;

- In 2000, Frederico Trajano officially founded the e-commerce department at Magazine Luiza;

-In 2011, Trajano went to study at Stanford University in the United States and worked in a digital company in Silicon Valley to learn about related matters;

- In 2014, Trajano founded Luizalabs, which now has 800 engineers to meet all of Magalu’s technical needs;

In 2015, Magazine Luiza launched its own shopping app and proprietary in-store technology for store employees to use on Magalu’s mobile devices, most notably the checkout function.

-In 2016, Trajano became the CEO of Magazine Luiza and said that Magazine Luiza would transform into a technology company.