What is Bonanza? Bonanza Review, Features

Bonanza is a small American e-commerce platform founded by Bill Harding in 2008. This platform is aimed at global buyers, but mainly in Europe and the United States.

About Bonanza

So far, there are about 50,000 sellers on Bonanza, with users from 199 countries and a total inventory of more than 20 million products. In a survey initiated by EcommerceBytes and participated by more than 12,000 sellers, Bonanza was rated as the "most recommended" e-commerce platform.

Platform Advantages

1. The Bonanza platform has its own advertising platform and customer marketing tools. On this platform, the main challenge for sellers is how to sell and how to improve their conversion rates.

2. The operation mode of the Bonanza platform is somewhat different from that of the current mainstream cross-border e-commerce platforms in China. There are no big sellers yet, so the competitive pressure for small and medium-sized sellers is not that great.

3. Another good feature of the Bonanza platform is that it does not charge listing fees, and the transaction fees for products are not calculated based on categories. Instead, there are four options: 3%, 16%, 19%, and 30%. The higher the ratio, the more traffic you will get, and of course, the more chances you will have to close deals. Creating an account and listing is free, and there is no advertising fee for products that are not sold.

4. Bonanza platform accepts PayPal, credit card, and Alipay settlement, but does not accept checks and drafts. The products sold are settled once a month. Moreover, compared with Amazon, which only pays attention to products and not sellers, Bonanza is more willing to create more connections between buyers and sellers, rather than letting sellers compete for shopping carts (buybox) to get orders. Therefore, sellers who still have doubts about the Bonanza platform can indeed try to enter the Bonanza platform. If there are many super sellers on platforms such as Amazon and eBay, it is a good thing for small and medium-sized sellers to develop more channels.

Category

Some friends don't know much about the categories of the Bonanza platform. They want to sell products but don't know how to choose them. The categories of the Bonanza platform include 28 categories, covering women, furniture, mother and baby, music, books, etc. Friends who are interested in the Bonanza platform can focus on finding products under these categories.

Shop opening costs

1. It is free for users to publish products on Bonanza: creating an account/listing is free, transaction fees are low, and there are no advertising fees until the seller sells the product.

2. Pay commissions based on transactions. You can choose the commission ratio: 3%, 16%, 19%, 30%. The higher the commission ratio, the greater the traffic, and of course the higher the chance of a transaction.

3. You can open a membership or purchase a traffic package to get more traffic as needed.

Registration Process

1. Click here to log in to the Bonanza platform to register, or log in directly with your Facebook or Google account;

2. Fill in your username and registered email address. The password you set cannot be less than 6 digits and must contain numbers, uppercase and lowercase letters. In addition, fill in your local zip code, international region, and choose how you learned about the Bonanza platform. You can leave it unchecked whether to accept Bonanza platform news.

3. Click Register, you will receive an email in your mailbox, click the green confirmation to confirm success. Then we can publish the product and start selling.

honor

In August 2014, Bonanza's Background Burner webpage was ranked in the top 50 on the web by Time magazine.

In 2015, Bonanza was named Small Business of the Year and Best Place to Work in Belize.

In 2016, Bonanza was voted the “most recommended” e-commerce platform (beating Amazon, Etsy, and all other competitors) in a survey of over 12,000 sellers by EcommerceBytes.

In 2016, Bonanza was named one of "America's Best Enterprise Companies" by Entrepreneur magazine.