What is Buffer? Buffer Review, Features

Buffer is a marketing automation tool that helps users create a unique schedule, allowing users to share posts through social platforms such as Facebook, Instagram, Twitter, Pinterest, etc. at specific times, allowing marketers to save time and effort when managing different social accounts.

About Buffer

Buffer mainly provides users with the service of sending messages at a scheduled time. For example, a user finds 10 interesting articles and wants to share them with Facebook or Twitter friends. If all of them are published at the same time, it may give people the feeling of spam. With Buffer, users can set the specific publishing time of each article, while sharing efficiently and maximizing exposure. Everyone (especially marketers) wants to establish their own ideological authority through high-quality information filtering, and Buffer is such a scheduled sharing tool that came into being.

Buffer’s interface includes multiple options for sharing with, the specific time you want to share, what content is waiting to be pushed later, etc. In addition, Buffer has developed a widget for its website that integrates a large number of social media blogs, similar to other sharing buttons, so that users can automatically share at a certain time.

Buffer has a feature for scheduling posts, and you’ll spend less time logging into different social accounts.

Buffer can also perform data analysis. You can use Buffer to know how many people click on your links, websites, etc., and also know which of your hot posts are.

Function

The main function of Buffer is that you can manage all social accounts on one dashboard. You can also set scheduled sending, reply to comments on the dashboard, analyze the data information of published posts, facilitate team collaboration, etc.

All the social platforms in the options can be associated. Since what I am demonstrating to you now is the free trial version, I can only add three.

This is still the same. You can set up a scheduled Instagram post, then click to authorize, and you can receive Instagram account development data. It is also very simple to see how our fans interact with our brand.

The three icons of the Dashboard are: Publish, Reply, and Analyze

I have told you before that if you want to increase your followers on Instagram and do it well, you have to keep posting. So it is very important to set a timed post reminder. If you don’t remind yourself, you will always forget.

However, this tool also has a drawback: you cannot interact with fans directly on the dashboard.

Buffer is like a personal assistant. It can help you send your edited content to your various social accounts at the scheduled time. It's all like you are doing it yourself. You know, just like the stars on Weibo and the big names on WeChat, they need to update their status to stabilize their fan base and prevent fans from losing. Buffer has mobile terminals and browser extensions. You can even tell Buffer what you want to do by sending emails. Isn't it like hiring a personal assistant? More functions are waiting for you to discover.

cost

As shown in the picture, Buffer has a variety of paid plans, ranging from free to $199.

The free version can manage 3 social accounts, publish 10 preset posts per day, and has one user. The usage management and functions of other fees are shown in the figure above.

The Buffer app is compatible with three different platforms

· Browsers: Allows the application to be downloaded as an extension for three browsers, Google Chrome, Safari, and Mozilla Firefox.

Mobile: Allows the app to be installed on iOS and Android phones.

News Readers: Allows the app to integrate with various news reader apps like Flipboard and Zite.

Development History

- Buffer was founded in October 2010. In November, the initial version of Buffer was released.

-In 2011, Buffer received $500,000 in seed round financing.

-Since its founding, Buffer's total revenue increased annually to $1 million in January 2013, and subsequently exceeded $2 million in September of the same year as the number of customers using the application grew.

- As of September 2013, Buffer had 1 million users, with approximately 16,000 paying customers. The number of posts shared through the Buffer application exceeded 87,790,000, and the number of accounts using the application reached 1,266,722, with an average of 70 posts per account.

In 2013, Buffer launched the Business for Business extension. Organizations using Buffer for Business include About.com, Fortune Magazine, and Business Insider.

- Buffer has 1.3 million users as of February 2014. The organization's annual revenue has reached $3,900,000, an increase of 38.3% since December 2013.

-In 2014, Buffer received a new round of financing involving approximately US$3.5 million.