Anker's new brand is on the list

Not long ago, the "BrandOS Overseas Brand Social Media Influence List" compiled and released by OneSight was updated to the third quarter data.

Judging from the "TOP 100 Overseas Brands Social Media Influence List" regardless of industry , there are many old acquaintances, including SHEIN in the fast fashion industry; Anker, UGREEN, and oraimo in the 3C industry; Insta360, NEEWER, and SmallRig in the digital industry; Roborock and Govee in the home furnishing industry; UNice and Luvme in the wig industry; the leaders in these industries are still firmly on the list.

At the same time, a group of dark horses going overseas are also making a brave sprint. Yien.com has noticed that newcomers are making a low-key debut on the overseas brand lists in various industries.

For example, in the TOP 30 E-commerce List, wig brand OQHair once topped the sales list in the TikTok Shop sub-category. In a week, it sold a total of 1,799 pieces with sales of approximately $240,700. During the off-season , a single product can achieve a monthly GMV of $ 550,000 in TikTok Shop . After the store opened on the TikTok Shop US site , its total sales quickly soared to nearly 25,000 pieces, with an estimated sales of $ 3.52 million .

Coofandy and Ekouaer on the same list are both top brands under Savitech. In September, both brands appeared on the stage of New York Fashion Week. On Amazon's BS list of corresponding categories, the products of these two brands have been on the list for a long time, and they have made a significant contribution to the revenue of Savitech.

In the first half of this year , the men's clothing brand Coofandy's revenue was about 950 million, a year-on-year increase of 51.11%. From 2020 to 2023 , Coofandy's revenue reached 260 million, 600 million, 917 million, and 1.455 billion yuan, respectively, almost doubling every year .

The homewear brand Ekouaer is not far behind, with sales of 786 million yuan in the first half of this year, a year-on-year increase of 57.93%. The revenue in 2022-2023 will reach 900 million and 1.286 billion yuan respectively, and the sales volume has long been ranked second in the brand matrix of Savitech .

There are also many brands such as Victor and CUBOT on the list. Yien.com also noticed that Anker's new brand launched last year was quietly on the list.

Anker quietly launched a new brand, which has been listed on Amazon's BS list

In the " BrandOS 2024Q3 TOP 30 Industrial Manufacturing Overseas Brands Social Media Influence List", Anker SOLIX, a new brand series of Anker's digital charging equipment and related accessories brand, made the list. Although it is ranked last on the list, it is one of the four brands on the list in the "energy" category alone . This shows the high attention paid to this new brand of Anker on social media platforms.

As we all know, Anker is the most profitable and earliest launched brand under Anker. It entered the overseas market by leveraging the power bank category, and then expanded into other consumer electronics fields, becoming a leading 3C player with a market value of tens of billions.

And relying solely on traditional charging products, Anker can achieve annual revenue of over 8.6 billion yuan (the revenue of the charging and energy storage category is mentioned in the 2023 financial report). In the first half of this year, the revenue of this category was nearly 5 billion yuan, but Anker is obviously not satisfied with this.

Last year, Anker began to enter the new energy track which has been popular in recent years, and launched the consumer-grade new energy brand series Anker SOLIX under the brand Anker, focusing on household photovoltaic and energy storage products, etc., providing green energy solutions for all scenarios of home and outdoor.

Thanks to its past R&D and production advantages in portable energy storage products, Anker SOLIX quickly launched a series of star products and quickly launched them overseas.

On Amazon, there are not many Anker SOLIX listings, but many of them have quickly made it to the BS list of the corresponding categories. For example, the Anker Solix PS30 solar panel priced at $55.99 and the Anker SOLIX PS100 solar panel priced at $179 are ranked 31st and 45th in the " Solar Panels " category .

Another product with a starting price of $429, Anker SOLIX C1000, quickly gained market response after its launch, ranking third on Amazon's " Outdoor Generators " category BS list . In the same list, Anker SOLIX 's C300 DC priced at $139.99 and C300 priced at $165.59 ranked 9th and 10th on the list respectively.

In addition to listing this new brand on Amazon, Anker has also established its own brand website for Anker SOLIX , which is divided into columns according to products, mainly including balcony solar energy, portable energy and solar panels .

Since launching its brand last year, Anker SOLIX has quickly launched the balcony photovoltaic energy storage product Anker SOLIX Solarbank E1600, and the first outdoor power supply Anker SOLIX F3800 that can achieve AC coupling and grid-connected photovoltaic linkage. The F3800 also supports whole-house power backup and electric vehicle wired charging.

In February this year , Anker SOLIX launched the Anker SOLlX C800 Plus, the first outdoor power supply with three built-in camping light modes, integrating charging products with the concept of camping lights.

In April, Anker SOLIX X1, a home energy storage system exhibited at the 2024 International Consumer Electronics Show (CES 2024), was launched in North America. At the same time, due to its minimalist and ultra-thin design, the product also won the Reddot Winner 2024 (Red Dot Award), and the APP that comes with the product won the UX Design Awards nomination for the first time.

In May, Anker SOLIX Solarbank 2nd generation Pro and Plus were released in Germany.

In just one year, Anker's SOLIX product series has covered outdoor power equipment, portable solar panels and innovative balcony photovoltaic solutions, and different series are divided into different scenarios.

For example, the Anker SOLIX F series is a large-capacity mobile energy storage, mainly used for home backup power. It can be connected to the home circuit and linked with the grid-connected photovoltaic system to form a whole-house energy cycle. The Anker SOLIX E series can be linked with the balcony photovoltaic system to realize charging using sunlight during the day and discharging at night.

Today, Anker SOLIX has launched the C series for outdoor camping, the F series for home backup power and mobile energy storage, the E series for balcony photovoltaic energy storage solutions, and the X series for household energy storage solutions.

In the new track, Anker seems to be able to "hit the target with one strike". At present, it has been vaguely competing with portable energy leaders such as Jackery under Huabao New Energy and EcoFlow under Zhenghao Innovation .

Dominated Amazon, with shipments exceeding 7 million pieces

In fact, this is not the first time it has appeared on the " BrandOS TOP 30 Consumer Electronics Overseas Brands Social Media Influence List", but it has returned after falling off the list.

As early as 2022, this brand had already appeared on the list of overseas brands. At that time, its brand awareness grew by leaps and bounds, and it was included in the "BrandOS TOP100 Overseas Brand Social Media Influence List" many times.

XPPen is affiliated to Shenzhen Hanwang Youji Technology Co., Ltd. (hereinafter referred to as "Hanwang Youji"), and the real company behind it is the cross-border giant Hanwang Technology.

As one of the many subsidiaries of Hanwang Technology, Hanwang Youji recently received a 1.97 million yuan grant from the Shenzhen government for its independent site "XPPEN Mall US Independent Site".

Focusing on drawing tablet products, XPPen targeted Japan, a country with a well-developed animation culture, as early as its inception . Since then, until 2015, it established a company in the United States . From then on, it took Japan as its starting point and then radiated the global market in depth and breadth.

In 2017, XPPEN 's products received a warm response in markets such as Asia, North America, and Europe . The brand's reputation and popularity continued to increase, feeding into the growth of its market share .

In 2018, with the continuous changes in market demand and technology , the XPPEN product line was extended to the Star series of digital tablets for beginners, the Deco series of digital tablets, and the Artist series of digital tablets for advanced users .

Since then, Hanvon Ugen has divided its products into "entry-level", "consumer-level" and "professional-level" according to different performances , corresponding to the brands ugee , XPPEN and xencelabs respectively .

As a consumer brand, XPPEN has always performed well and has become the leading brand of Amazon's drawing tablet products. Many product listings are marked as " Amazon 's   Choice ” product, and is also a frequent visitor to the BS list in the “Computer Graphics Tablets” category on the platform .

For example, a drawing tablet product priced at $233.99 on Amazon has received more than 10,000 reviews since it was launched , ranking sixth in the category BS list. In the same BS list, XPPEN has 7 other listings on the list, all ranking very high .

Apart from Amazon, XPPEN 's independent website is also very mature. The page contains products and communities, etc., which can be used by painting enthusiasts to share and communicate. At the same time, the brand website will also update some works containing the painting process from time to time, so that beginners can copy and learn.

Similarweb data shows that whether based on the global market, the US market, or by category, XPPEN's independent site's visit ranking is constantly rising. In November, its independent site's visits reached 865,900, and the average monthly visits in the past three months exceeded 861,100.

In terms of traffic sources, the United States ( 27.77%), Canada (5.19%), Mexico (4.84%), India (3.83%), and Germany (3.29%) are the top five visitor markets. In addition, the main traffic source of xp-pen.com is natural search, which drove 50.35% of desktop visits in November. Direct search is the second largest traffic, accounting for 32.02% of traffic.

From the perspective of brand awareness, data from Google Trends shows that XPPEN 's brand keyword popularity has slowly increased since 2017. By 2022, XPPen appeared on the Nasdaq screen in Times Square, New York, USA, and the brand word search popularity began to leap, reaching peaks several times in 2023 and 2024.

XPPen has captured the hearts of many consumers with its excellent products and reasonable prices . In 2020, Hanwang Youji's sales manager said that the traffic and sales of XPPen digital painting series products on Amazon increased 7-8 times compared with the previous year.

According to data, as of 2023, XPPen has sold more than 7 million sets of drawing boards worldwide .

As a leading digital art brand under Hanvon Ugi , XPPen focuses on consumers , especially the needs of Generation Z digital artists , by integrating digital art products, content and services .

After 19 years of deep cultivation in the industry , XPPen currently operates in 163 countries and regions around the world through more than 20 online third-party platforms, independent websites, and offline channels. Its brand official website can be switched to the languages ​​of 29 countries/regions . Today, XPPen has more than 1.5 million fans and provides services to more than 10 million digital art creators.

Judging from Hanwang Technology's financial report, although market competition has intensified, the gross profit margin of its digital painting products has increased by 2 percentage points in 2023. In the first half of this year, the overseas digital painting market has rebounded, and Hanwang Technology's digital painting business sales revenue has increased by 17% year-on-year.

As a consumer-grade digital painting product, the revenue that XPPen brings to Hanwang Technology cannot be underestimated.

New faces appear frequently on the list

Also new on the BrandOS TOP 100 Overseas Brands Social Media Influence List are new faces, such as Phrozen and XTOOL in the 3D printing category, which are ranked 77th and 94th respectively, and DokiDoki, which focuses on cosplay costumes, ranks 86th on the list.

Phrozen

According to information, Phrozen 's parent company , Phrozen Technology Co., Ltd. , was established in 2013, when the concept of 3D printing began to become popular. The founder has a background in mechanical engineering.

In 2016 , the brand Phrozen was officially launched. The brand name comes from " the sudden appearance of light ( Photon) and the strong solidification technology (Frozen) " .

In 2017, Phrozen launched its first light-curing printer, Phrozen Make, and listed it on the internationally renowned crowdfunding platform Kickstarter, completing the crowdfunding goal of US$30,000 in just 4 minutes.

In December 2018, the Phrozen team launched its seventh-generation light-curing printer, Phrozen Transform, and launched it on the crowdfunding platform Kickstarter. It raised over $30,000 in 3 minutes, breaking its own record, and reached $170,000 in 24 hours. This product also had the largest molding space among consumer-grade 3D printers on the market at the time.

In 2022, Phrozen's newly launched Phrozen mega8K is the world's largest desktop LCD 3D printer, and its full 8K product line was exclusive to the market at that time .

Since then, Phrozen has also announced its entry into the FDM 3D printing market and launched the multi-color printer Arco.

Relatively speaking, Phrozen's products have high customer price. However, it has accumulated a group of consumers around the world through channels such as Amazon and brand independent websites. Taking Amazon as an example, many of its listings are marked as "Overall Pick" products by the platform.

From the perspective of its brand independent website, the entire webpage is clearly set up, with corresponding purchase guides set according to different product series, separate BS lists, and multiple sites such as global, Taiwan, the United States, Europe, and Japan. Similarweb data shows that the number of visits to the Phrozen brand independent website is constantly improving in the ranking of global market and category portals. The average monthly visits in the past three months reached 343,900, of which the number of visits in November soared to 569,600.

With years of experience in 3D printing, Phrozen launches new products almost every year, covering markets such as the United States, Europe, Japan and South Korea , and has become one of the top three LCD light-curing 3D printer brands in the world.

xTool

Although the parent company Shenzhen Makerspace Technology Co., Ltd. (hereinafter referred to as "Makerspace") was established in 2013, xTool was not born until 2020.

At the beginning, Makerspace entered the education and training industry with the brand Makeblock. As a STEAM education solution provider, it mainly provides STEAM education and entertainment scenarios for schools, education and training institutions, and families, and provides a complete range of robot hardware and programming software. In simple terms, it provides educational robots.

Information on the brand’s official website shows that in 2020, Makerspace established the digital tool brand xTool, entering a new track with creative tools and software such as laser cutting and 3D printing .

In 2021 , xTool launched xTool D 1 , the world's first cutting machine with integrated blade and laser cutting, and xTool M1, which quickly received a warm response in the market, and won over US$2.6 million in crowdfunding on the crowdfunding platform Kickstarter , becoming the top of the platform's laser crowdfunding amount in 2021 , and ranked TOP7 in the technology category .

xTool doesn’t look like a novice at all, especially when it comes to going overseas.

For example, the aforementioned "explosion upon debut" and the fact that it has expanded four major product lines in just one year since its establishment, maintaining a certain rhythm of new products, demonstrating the maturity of its product layout. Two years later ( 2022 ) , information from Makerspace indicated that the revenue of the xTool brand has reached 1 billion .

Last year , xTool launched crowdfunding again. In just one month, its new product xTool Screen Printer raised nearly 1.12 million US dollars on Kickstarter, which was 3717% of its crowdfunding goal , becoming one of the million-dollar technology projects going overseas in 2023.

On Amazon, many of xTool's products are marked as "Overall Pick" by the platform, and some products are often on the BS list of subcategories. Data shows that on the Amazon site, one of its products has topped the category sales list many times.

Similarweb data shows that the number of visits to the xTool brand independent website has been increasing in the global market, the US market and the category portals, with the number of visits to the category portal ranking 21st. The average monthly visits in the past three months reached 1.47 million, with a surge to 1.9 million in November .

In addition, xTool has received good news during major promotional festivals this year. For example, during the 618 promotion, xTool's transaction volume ranked first on JD.com's 618 engraving machine list ; during the Double 11 promotion, xTool 's GMV on JD.com increased by more than 300% year-on-year, ranked first on JD.com's laser engraving machine brand list, took the top five spots on the desktop engraving machine hot-selling list, and occupied seven of the top ten spots on the consumer-grade laser hot-selling list. Its GMV on Tmall increased by 100% year-on-year, and it ranked first in engraving machine store sales.

Focusing on laser cutting /engraving machines , xTool's current product line has expanded to the D series, M series, P series, F series, and S series . As soon as the new product was launched, it topped the list of both consumer laser and desktop laser engraving machines, and both topped the list for a month .

There is also information showing that the deposit amount paid for xTool products during the pre-sale period reached millions of US dollars, and on the day of its launch, sales exceeded 200 units in one hour .

Today, the xTool brand has 12 world-first products and 322 patents. It has been recommended by nearly 130 mainstream media outlets around the world, and its products are exported to 62 markets around the world.

DokiDoki

Turning hobbies into business. In 2019, a group of young people who were passionate about anime founded the cosplay product brand DokiDoki in Hangzhou .

At the beginning, DokiDoki 's target market was overseas. After all, the domestic anime culture was not yet well developed, and as the birthplace of cosplay culture, overseas had more market opportunities.

Since you want to do cosplay, you should buy all the products needed by this industry.

DokiDoki focuses on clothing, shoes , accessories, wigs, puppets , etc. , integrating the most trendy anime IP and game IP, and adding the industrial advantages of domestic shoes, clothing, wigs and other products . It has quickly gained popularity in the overseas coser circle.

From the perspective of channels, DokiDoki currently focuses on its own independent brand website and does not list its products on third-party platforms such as Amazon.

According to data from Similarweb , the number of visits to its brand's independent website is growing rapidly, and its ranking is rising both in the global market and in the category portal lists. Among Indonesia's category portals, its number of visits ranks 17th .

In November, DokiDoki 's independent website received 690,800 visits , and the average monthly visits in the past three months reached 679,100 . Among them, the United States ( 26.81%), Germany (10.67%), Mexico (6.42%), Poland (5.68%), and France (4.78%) were the top five visitor source markets.

By traffic source, the main traffic source for dokidokicos.com is direct traffic, which drove 48.05% of desktop visits last month. Organic search ranked second, accounting for 43.29% of traffic.

After five years of going overseas , DokiDoki has accumulated a group of fans on well-known overseas social media platforms such as YouTube, Twitter, Instagram, Facebook , TikTok, etc., has also built corresponding KOLs , and established a multinational team in Europe and the United States .

The overseas market is becoming increasingly hot, and today's overseas brand pool is constantly being updated, and competition is becoming increasingly fierce.

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