What is China Good Seller? China Good Seller Review, Features

China Good Sellers was launched in 2015. It is a valuable opportunity for high-quality merchants to expand overseas markets and build international brands since the AliExpress platform implemented corporate and branding upgrades.

type

China's best sellers are divided into gold and silver stores. There are five screening criteria for gold and silver stores, called 2+3, and the gold medal is more stringent than the silver medal.

Advantages

1. Marketing resources

The first is the Feature Brand flash sale, which is provided to sellers with real quality. If you really have such good products, you can also contact your account manager. The second is the wireless rush sale, for sellers of gold and silver stores, we have a special sale on Saturday, which is only open to gold and silver stores. AliExpress is also constantly adding exclusive marketing resources for good Chinese sellers.

2. Traffic Support

1. New store traffic will be tilted for 90 days;

2. Search for leveraged benefits;

3. First class on direct trains;

4. Wireless search for good sellers area.

3. Brand Protection

1. Special store logo and silver medal honor logo display;

2. Intellectual property: provide special training on intellectual property;

3. Brand display: direct search and brand wall.

4. Rules Upgrade

It is mainly reflected in two points:

1. Upgrade of trading rules;

2. For the rules on handling intellectual property complaints, please consult your account manager for details. In addition, we will regularly hold intellectual property training sessions for gold and silver medal stores.

5. Advance Loan

You can find a business investment manager to activate it. Of course, we will make an assessment based on indicators such as the store’s operating conditions, and only after the assessment is passed can we make relevant adjustments.

6. Service Upgrade

If a silver store has an order involving arbitration, we have assigned a dedicated person to help you handle it within 48 hours. Gold stores have an exclusive customer service green channel.

How to Become a Good Seller in China

We currently divide sellers into two categories:

The first category is brand sellers who have not opened a store. For example, if you have branded goods, such as Huawei, Fisher-Price, Lego, etc., we will target these good sellers for investment and support.

The second category is old sellers who have opened stores. AliExpress will screen data based on service indicators and transaction volume. After screening, stores that meet the data standards will be assigned to various account managers. The account manager will contact you through email, SMS, Wangwang or phone to further understand whether your store is in line with the industry direction, whether it is a good store, and whether it has good products. After the overall evaluation, if you are a good seller with strength, the account manager will give you some information for you to make relevant preparations. After your information is fully prepared, we will help you submit it for review. If the review is passed, your store will become our silver store. (Particularly outstanding stores will be directly promoted to gold stores, but the number is very small).

Silver stores will have a 6-month incubation period and must be upgraded to gold stores within 6 months. If they cannot be upgraded, they will exit the silver store after 6 months. Sellers must cooperate with the account manager to optimize and adjust your product structure and store operations according to their requirements, so that you can be promoted to a gold store in 6 months. In addition, do not make some low-level mistakes in service indicators, such as failing the service level in the assessment month, or hyping up reputation and faking orders, etc. Things that touch the bottom line cannot be done. Once discovered, the gold and silver stores will be permanently cancelled or even closed.

Settlement information

1. "Letter of Commitment for Applying to Join the "China Good Seller Training and Support Program"".

2. Complete corporate identity authentication in the background system.

Apply for a company business license: only in mainland China, including individual businesses;

Apply for the corporate version of Alipay: business license, corporate bank account, corporate legal person ID number;

Complete the upgrade from personal certification to corporate certification: it is expected to be launched at the end of October, and the completion time for silver stores is one month at the latest.

Assessment criteria

1. Two major data indicators

1. Service indicators

AliExpress's new service level was launched on October 8, and sellers can check these indicators in the background. Specific values ​​are not listed here because different industries have different requirements for specific values ​​of indicators, and the platform will update the standards every quarter, the standards will become higher and higher, and new standards may be added.

2. Trading indicators

It is GMV, which includes sales, canceled order amount, rejected order amount and returned order amount.

These indicators can be checked in the background. Different industries have different requirements for the specific values ​​of the indicators. The platform will update the standards every quarter and may also add new standards.

2. Three major comprehensive strengths

1. Company Strength

In terms of funds, whether the company's registered capital meets the standards and requirements; in terms of quality, whether the company has its own brand or trademark; in terms of supply, whether it has its own or cooperative factories to support it.

2. Operational capabilities

First, there must be an AliExpress operation team. Secondly, whether the logistics are self-built or use overseas warehouses. Finally, whether the enterprise resource planning system is self-built or used.

3. Store professionalism

Whether the product display and decoration of the store reflect the due professionalism, and whether the products meet the needs of the AliExpress platform and buyers.

Only after you meet the above standards, the account manager will contact you to apply for China Good Seller after review.

Specific requirements

1. The average monthly payment GMV in the past 90 days is ≥ 30,000 US dollars.

2. The store’s service level for the month is good or above.

3. The product description score of the DSR in the last 90 days is ≥4.6, the communication and response quality is ≥4.5, and the reasonableness of the item delivery time is ≥4.4.

4. Comply with the unified risk control requirements for entry into AliExpress for gold and silver medal sellers (when assessing entry, the platform will look at whether the seller has committed serious violations and whether their behavior affects the buyer’s experience, etc.).

5. The store’s service score must reach 90 points or above every day.

6. The sales standards for different categories are different. On the basis of having a hit product, the sales volume must be able to exceed 80%.

7. The store’s product reviews can reach 90 points or above.

8. There are no violations, including copyright infringement, no complaints received from stores, and no counterfeit brand sales.

9. The store decoration should be in place, and the product pictures and detail pages should be able to attract traffic.

10. Product pictures should have a unified style and be beautiful and simple.