AliExpress and Cainiao have teamed up to lower the logistics prices in the Latin American market!

AliExpress has doubled its investment and the best Double 11 experience is coming. This year's Double 11 AliExpress emphasizes country-specific operations. In order to make the Latin American market have a more certain outbreak, AliExpress and Cainiao have brought three good news to merchants, which really help merchants "reduce burden and reduce costs."

( Before Double 11, AliExpress Cainiao launched a number of favorable measures to help merchants explode)

Good news 1: Brazil’s overseas warehouses have refined pricing for the final leg, making product prices more competitive

After the tax reform in Brazil, many cross-border merchants chose to deploy overseas warehouses to optimize costs. During the 828 promotion, the sales volume of AliExpress’s overseas warehouses in Brazil increased by 4.5 times compared to normal times.

In order to help merchants achieve higher sales, AliExpress launched refined pricing capabilities for the final mile of overseas warehouses in Brazil before Double 11: previously , only a unified price could be set for the final mile freight of overseas warehouses across Brazil, but later, prices can be set separately according to the 27 continents , and multiple route options can be supported.

After the launch of the continent-specific pricing feature in Brazil, merchants can set selling prices more flexibly and accurately, such as offering free shipping in core areas to promote conversions, and operating appropriately in other remote areas. In this way, the prices of goods in nearby areas can be more competitive , and remote areas that were previously afraid to sell can now also obtain incremental orders through the continent-specific pricing feature .

Good news 2: Mexico special routes are launched, logistics costs can be reduced by up to 40%

In Mexico, AliExpress has also teamed up with Cainiao to launch a special line for worry-free discounts, using fast ocean shipping to ensure a certain fulfillment time while significantly reducing logistics costs to meet the logistics needs of low-priced goods. According to estimates, the 30-70g weight range is 30%-40% cheaper than the worry-free standard price . Moreover, the logistics nodes can be checked throughout the process, which can increase consumer trust and thus improve purchase conversion.

AliExpress recommends that merchants complete the sea freight configuration as soon as possible before the big sale in November to make the products more cost-effective .

In addition, Cainiao and AliExpress's "Global 5-Day Delivery" continues to guarantee super high cross-border express delivery timeliness during Double 11. Currently, the international express delivery product has expanded from Mexico City to the core areas of Mexico State, doubling the service scope. When the packages arrive in Mexico on Double 11, Cainiao provides local express delivery services with competitive timeliness, ensuring that the core areas such as Mexico City and Mexico State can deliver the goods to the door in as fast as 2.5 days.

Good news 3: Brazil's local return capacity adjustment significantly reduces merchants' after-sales costs

Brazil's local return capability ( free return) aims to improve the shopping experience of Brazilian consumers . However, due to the imperfect customs policy in Brazil, after consumers return goods, it is difficult for merchants to refund taxes and return goods to the country .

In order to help merchants reduce after-sales costs, AliExpress decided to change the local return process in Brazil to the original buyer-seller negotiated return process: consumers initiate after-sales, buyers and sellers negotiate independently, the platform intervenes in a timely manner , and consumers send the returns themselves .

In this way, on the one hand, Brazil's return rate is expected to fall, reducing merchants' tax losses; on the other hand, consumers can send returns by themselves, and they can return the goods to the merchant's local store as required by the merchant after negotiation between the two parties, or directly send them back to the country across borders. For merchants, it is more convenient to get the goods back, and the operating space is more flexible.

In addition, as the preferred platform for Chinese brands to go overseas, AliExpress will continue to implement the "Brand Beachhead Plan" in the Latin American market, joining forces with many well-known brands such as Xiaomi, Anker Innovations, Pop Mart, Baseus, etc., aggregating national site resources to help brand merchants sprint into the Latin American market.

According to a report by research firm Conversion, in June 2024, AliExpress has become the number one cross-border e-commerce platform in Brazil in terms of visits , and its development momentum is rapid. With the support of a number of favorable measures, merchants are actively preparing for the Double 11 shopping festival.

AliExpress

Double 11

Latin America