XTransfer2024 Future Foreign Trade Conference was held, with Wu Xiaobo and other big names making a grand appearance

On August 15, the "2024 Future Foreign Trade Conference" was successfully held in Shenzhen, China's innovation capital, under the guidance of the Shenzhen Bao'an District Investment Promotion Agency, hosted by XTransfer, China's first B2B foreign trade financial platform, co-organized by Bank of China Shenzhen Branch, Guangdong Chamber of Import and Export, Shenzhen Chamber of Import and Export, and Shenzhen Cross-border E-commerce Exhibition, and supported by China Southern Airlines, iFLYTEK, SF Express and other companies.

The theme of this conference is "Digital Intelligence Navigation, Jointly Exploring New Global Business Opportunities". Representatives from the Shenzhen Municipal Bureau of Commerce, Bao'an District Investment Promotion Agency, Bao'an District Bureau of Commerce, Li Yiping, Deputy President of Bank of China Shenzhen Branch, Ian of Zero One Venture Capital, Tao Yangfeng, Deng Guobiao, founder and CEO of XTransfer, together with famous financial writer Wu Xiaobo, well-known foreign trade experts Ke Xiaoping, Xu Dan, Han Zifeng, Liu Mingyang, Mike Wang, Mia and other heavyweight guests, and more than 3,000 outstanding small and medium-sized foreign trade business owners gathered together to talk about reform and open up the future. In addition, the founding team of XTransfer collectively appeared at the conference and had cordial exchanges with foreign trade enterprise customers and ecological partners on site.

In recent years, facing multiple challenges such as slowing external demand and geopolitical conflicts, my country's foreign trade development has faced great uncertainty. In response to this situation and to ensure stable growth and quality improvement of imports and exports, the General Office of the State Council promptly issued the "Opinions on Promoting the Stable Scale and Optimized Structure of Foreign Trade", emphasizing the importance of "accelerating the innovative development of foreign trade". The policy clearly puts forward a number of measures to promote the digital transformation of trade, promote the healthy development of cross-border e-commerce, and inject new impetus into foreign trade.

Against this backdrop, XTransfer hosted the 2024 Future Foreign Trade Conference. The conference brought together governments, business associations, industry leaders, media, foreign trade ecosystem companies, and foreign trade practitioners to focus on the new opportunities and challenges of China's foreign trade industry in 2024. During the one-day conference, the guests discussed in depth key topics such as overseas opportunities in the new cycle, digital upgrades of foreign trade, layout of new markets and creation of hot products, and AI to help reduce costs and improve efficiency, and shared their insights and experiences. In the sub-forum session of the conference, XTransfer also conducted an ecological cooperation presentation and a strategic cooperation signing ceremony, aiming to strengthen exchanges and cooperation with ecological partners and create a more open, inclusive, mutually beneficial and win-win foreign trade ecosystem.

Experts gathered to discuss the future digital development of foreign trade

At the beginning of the conference, a representative of the Shenzhen Municipal Bureau of Commerce delivered a speech, "As a major foreign trade city in my country, Shenzhen has continued to promote high-level opening up in recent years, continuously optimized the foreign trade structure, cultivated new foreign trade momentum, and foreign trade imports and exports continued to rise. 2024 is a critical year for achieving the goals and tasks of the 14th Five-Year Plan. The Shenzhen Municipal Bureau of Commerce will make every effort to consolidate the basic foundation of foreign trade and foreign investment, focus on expanding high-level opening up, and further enhance Shenzhen's international reputation and global influence. It is gratifying to see that an excellent national foreign trade payment service platform like XTransfer is operating in Shenzhen, helping small, medium and micro foreign trade enterprises to reduce costs and increase efficiency, and jointly promote Shenzhen's economic development. The successful holding of this conference is believed to provide a highly efficient platform for communication and cooperation for foreign trade enterprises, and will surely inject new vitality and vitality into Shenzhen's foreign trade."

Later, Deng Guobiao, founder and CEO of XTransfer, announced at the conference that XTransfer has served more than 550,000 small and medium-sized foreign trade enterprise customers so far. In addition, the B2B foreign trade financial full-function platform has ushered in a digital upgrade. On the basis of providing comprehensive solutions including foreign trade collection, multi-currency cash management, financing, risk control services, and customer management, it has achieved a major upgrade with wider collection, faster services, more scenarios, and more services. Deng Guobiao also released the national small and medium-sized enterprise (B2B) goods export index "50.4%" in July for the first time. At the same time, based on the index analysis, he put forward the view that there are many opportunities in the BRICS countries, the export of intermediate goods trade has accelerated, and Hong Kong is still an important channel for the re-export trade of small and medium-sized foreign trade enterprises on the mainland.

When talking about the future of foreign trade, Deng Guobiao said that XTransfer connects global buyers and sellers with technology. When global buyers and sellers use XTransfer, that is, through X2X (XTransfer to XTransfer), payments can be made within 1 second and at 0 fees 24/7, allowing small and medium-sized enterprises around the world to enjoy financial services.

In order to achieve the goal of stabilizing and improving the quality of foreign trade exports, the power of small and medium-sized foreign trade enterprises cannot be ignored. In order to provide a stage for the majority of small and medium-sized foreign trade business owners to showcase themselves and strengthen the communication and interaction of small and medium-sized foreign trade enterprises across the country, XTransfer has held the "Treasure Foreign Trade Person" selection event for four consecutive years. This event also specially invited Zhao Pang, the dean of 36Kr Overseas Research Institute, to present awards to the "Treasure Foreign Trade Person" winners at the Future Foreign Trade Conference.

Zhao Pang said that he was very pleased to see outstanding foreign trade business owners and cross-border e-commerce companies gathered here to tell the story of their hard work. "36Kr Global has long been paying attention to the innovation and growth of Chinese companies, especially those that are constantly exploring and breaking through in the field of foreign trade. We are committed to spreading the story of China's foreign trade and conveying the voice of Chinese foreign trade people through our platform."

Wu Xiaobo, a famous financial writer, gave a speech on the spot entitled "The era of 'born global' has arrived", and gave a comprehensive interpretation of enterprises going overseas in the new cycle. When talking about how Chinese small and medium-sized foreign trade enterprises can seize growth opportunities, Wu Xiaobo gave four suggestions: focus on the core "small capabilities" with determination, pay attention to "micro-innovation", and take advantage of the supporting and pilot advantages of industrial clusters; do not give up the mainstream markets in Europe and the United States, actively explore the "middle market", try to participate in the wave of going overseas, and fully embrace the "tool revolution" to capture new trade opportunities brought by artificial intelligence.

Well-known foreign trade experts share their views on exploring new global business opportunities with foreign trade professionals

Ke Xiaoping, general manager of Nanning Yuantuo Trading Co., Ltd., shared her insights on breaking through the Southeast Asian market and jointly developing hot-selling product marketing strategies at the conference. She said that the Southeast Asian market, with its huge consumption potential and RCEP policy support, provides huge business opportunities for foreign trade companies. Companies should conduct in-depth research on the needs and preferences of local consumers, and create hot-selling products that meet the local market through innovative product design and precise market positioning. For example, home appliances, beauty and personal care, clothing and accessories, and electronic products are the largest markets in the Southeast Asian e-commerce industry. At the same time, she shared her experience in e-commerce on the spot, advocating the use of social media and e-commerce platforms, combined with localized content marketing strategies, to enhance brand influence and market penetration.

Xu Dan, founder of Link (Jiangsu) Supply Chain Co., Ltd., conducted an in-depth discussion on "European and American Transformation to the Belt and Road, Strategic Layout and Core Business Opportunities" at the conference. He proposed that with the evolution of the global economic landscape, companies need to re-examine and adjust their internationalization strategies. The Belt and Road Initiative provides companies with new growth points and market opportunities, especially in the context of slowing growth in the European and American markets. He suggested that companies should actively expand the markets of countries along the Belt and Road, take advantage of supply chain advantages, combine local market demand, and develop adaptable products and services.

Han Zifeng, an expert on foreign trade business growth, shared his views on the theme of "Cost reduction and efficiency improvement, new changes in foreign trade under the trend of AI". In his opinion, under the trend of AI, the foreign trade industry is undergoing a profound change. Enterprises should actively embrace AI technology and use big data analysis to optimize market research, customer relationship management and supply chain decisions. Through intelligent tools, enterprises can more accurately predict market trends and automate daily business processes, thereby reducing human errors and operating costs. In addition, Han Zifeng also emphasized the role of AI in customer service and personalized marketing.

Liu Mingyang, founder of Yiwu Ouchi Import and Export Co., Ltd., combined his own entrepreneurial experience to share with representatives of foreign trade enterprises on site the secret of self-growth of enterprises: the battle between 'traffic' and 'retention'. He believes that the B-end will still be the main cross-border export market in the next five years. The B-end business chain is stable, the product life cycle is long, and it can continue to bring profits. He encouraged enterprises to deeply understand the target market and customer needs, conduct digital analysis and operational stratification of buyers, and improve customer loyalty through high-quality products and services, excellent customer service, and continuous customer relationship management.

In addition, "King Mike", a well-known business English educator on the Douyin platform, and Mia, the manager of "Mia Foreign Trade Business" in the field of foreign trade business, also shared their unique insights and practical experience in using social media platforms for foreign trade marketing in a special session of the 2024 Future Foreign Trade Conference. They not only provided practical social media marketing strategies, but also demonstrated how to enhance brand influence and customer stickiness through content creation and community interaction. At the scene, the interactive discussion atmosphere of representatives of small and medium-sized foreign trade enterprises was very enthusiastic, and they all said that these shared contents were very inspiring and provided new ideas and methods for foreign trade business in the digital age.

XTransfer

2024 Future Foreign Trade Conference