More than 200,000 people are trying it out. Is it necessary to use AI tools to do business on Amazon?

Is it a good idea to use AI tools to do business with Amazon ?

The launch of AI tools has brought benefits to some cross-border people, and many practitioners have embraced AI. For some time, Amazon sellers have asked each other whether their company uses AI tools, and discussed related topics such as whether they are useful and how they feel about using them. According to statistics, there are currently 200,000 sellers trying AI, and the specific effects vary from seller to seller.

Is it out of date to do Amazon without AI?

As sellers on the Amazon platform become more and more competitive and their profits are being cut again and again, the desire to use artificial intelligence to save costs seems to be more urgent.

Recently, a seller asked his peers: "I have recently come across many sellers who have used AI smart advertising tools to adjust ads. I always feel that those who do not use AI tools are out of date. I would like to ask friends who have used advertising tools how effective they are and whether they are worth using."

The background of use is that the advertising bidding on the Amazon platform has been rising, and the performance of their own advertisements is not satisfactory. They want to lower the ACOS , but no matter how they adjust it, the effect is not very obvious. Many big-selling slots have been stuck , and I don’t know how they do it.

Then a colleague said that in terms of their current experience with AI, AI can replace repetitive things, such as test bidding, but operations still have to look at the direction and adjust it, after all, it is just a tool; and in terms of advertising gameplay, AI is not as good as operations. If the advertising budget is sufficient, AI can run according to normal advertising logic, but if the budget is not much, it still depends on operations.

More sellers have reported that AI can indeed improve work efficiency in terms of Amazon's daily operations, but the key still depends on how each individual operates it, or on the specific channels of use.

For example, AI can only play an auxiliary role in some jobs with high requirements , and human labor cannot be replaced. As far as advertising is concerned, the budget requirements are relatively high, and the use of AI may not be able to meet the needs of measuring data. In addition, the optimization of some advertisements still requires rational judgment, which is difficult for AI to do without any training.

Another important point is that it has hindered some sellers from using AI tools. Many peers have found that when they open the AI ​​tool and enter the website, they are basically asked to register an account. After registration, they have to become VIPs before they can start the experience, and they need to pay various fees. AI drawings always look distorted, and there are also disadvantages in other aspects. They want to embrace AI, but they find that it is full of glitches and they are uncomfortable whether they use it or not. "

As cross-border sellers have said, if they don’t use AI tools, they will fall into the anxiety of falling behind their peers, but when they use AI, they will find that it is tasteless and a pity to abandon it.

In general, many sellers think that AI is not that easy to use. To really use it well, cross-border sellers still need to understand the principles and adjust the parameters and train the model themselves. There is no problem with AI tools acting as auxiliary tools, but it still depends more on operations. Whether sales are good or not depends more on the market and products. Therefore, to a large extent, some sellers are also trying to use AI, but they are not relying on it.

According to feedback from many peers, many Amazon sellers are already embracing AI.

More than 200,000 sellers use AI tools

According to Amazon Selling Partner Services , more than 200,000 sellers currently use Amazon-generated AI tools , of which more than 30,000 are from the European Union.

According to Amazon, Amazon has been using machine learning (ML) and artificial intelligence (AI) for more than 25 years, and it has become embedded in every business the company operates. Machine learning and generative AI are transforming every industry, and retail is no exception - from the shopping experience to fulfillment and logistics to the help provided to sellers to make them successful in Amazon stores.

Many European (France, Germany, Italy, Spain, and the UK) sellers have benefited from AI innovations that streamline the product listing creation process and enrich existing product listings to better drive sales.

In May 2024 , Amazon conducted a survey of 2,500 small and medium-sized sellers in France, Germany, Italy, Spain and the United Kingdom. The research showed that the respondents unanimously agreed that artificial intelligence could or had benefited them , including the following benefits:

77% of users believe that it can save time and improve efficiency ;

74% of users believe that the content can be improved ;

72% of users can use this to increase profits ;

70% of users feel that it can improve customer service ;

69% were able to reach more international customers.

The study also showed that small and medium-sized sellers believe that using AI can reduce the time to write product descriptions from an average of 8 hours to 1 hour , and reduce the time to update product descriptions from an average of 7 hours to 1 hour.

More than a third ( 33% ) of SMBs believe that AI - generated content could increase product discoverability when customers search .

Currently, the following operations can be achieved through Amazon artificial intelligence :

Personalized product recommendations based on customer behavior data ;

Demand forecasting and automated inventory management ;

Pricing tools that give sellers insight into dynamic pricing strategies based on real-time data ;

Generate high-quality A+ content for brand products , including rich text, images , etc.;

Generate augmented reality visualizations , such as placing furniture in a room ;

Shopper product review summary.

Additionally, Amazon is using AI in its fulfillment centers to ensure the right products are stocked in the right FCS in each region .

Amazon said that with the help of artificial intelligence , it can expand the product selection as close to customers as possible , stock more daily necessities , let customers keep ordering and reordering , and ensure faster delivery. Artificial intelligence can also be used to automatically add missing information and improve the overall content quality to analyze and enrich existing product lists. This not only saves valuable time for sellers , but also increases customer experience by providing richer and more comprehensive product information.

As it said, Amazon has indeed launched a series of AI tools, but some of the tools are not as easy to use as it claims, and are not very helpful to sellers. Some have even done more harm than good, sparking a lot of complaints.

For example, a seller wrote a product description using an AI tool, and it even said "I can't meet this requirement, it violates OpenAI's policy." This error is very embarrassing, and it affects many sellers and categories. If it is not adjusted in time, it may affect the seller's operations and sales. Previously, there were many cases where sellers' listings were changed by Amazon AI. Sellers tried to refresh using templates but failed to update, so they had to delete the listing and rebuild it.

As far as AI tools are concerned, Amazon’s statistics are slightly different from what sellers actually feel. The specific usage methods and actual effects still need to be determined by sellers themselves, and there is no need to fall into anxiety about not using AI.