Amazon's US Prime Samples program was launched in 2017, which allows Amazon Prime members to purchase product samples on the platform. The price of products purchased through Amazon Prime Samples ranges from US$6.99 to US$19.99.
About Prime Samples Amazon’s US Prime Samples program is a great opportunity for sellers to expand their customer base by offering newly developed products to social influencers. Amazon's other sites have corresponding sample projects, such as the UK site has a Beauty Sample Store, and there is a subcategory of Free Sample with Purchase. The Indian site has a Pantry Sample Store, which provides three free samples for orders over 500 rupees.
rule According to Amazon regulations, Prime buyers on the platform can buy any samples they like, but the quantity is limited to one. After paying for the sample, Amazon will return the equivalent points to the Amazon buyer's account. The points can be used to purchase products of the corresponding brand. The returned points are only valid for 3 months. Each sample can only be purchased once, and each credit has a corresponding product category that can be used. If you buy cosmetics, then next time you want to use this coupon, you can only buy cosmetics. The returned credit is generally valid for 6 months.
Target audience The Amazon Prime Sample program is currently only open to Vendors.
Sample Type Including beauty products, food and beverages, sports nutrition, personal care products, and pet products.
Additional Services Prime Sample Boxes Service : Amazon's sample boxes are beautifully designed and usually contain multiple products, all in sample packaging. There is no minimum spending requirement for buyers. Of course, it is impossible for the samples to contain high-priced products such as iPhoneX or VR helmets.
Require Amazon Sample Boxes only contain products shown in Listing , and each Prime member is limited to one of each sample box.
effect 1. For novice sellers, this is an opportunity to quickly reach a large number of buyers. In addition, if you have a large number of products in stock, you can use this method to clear out the products in a short period of time. 2. Buyers can rate products they don’t like. Sellers can evaluate the attractiveness of products based on buyers’ reviews, understand the product’s sales potential on Amazon, and then manage inventory accordingly to maximize profits.
How to Join The Amazon Prime Sample program is currently only open to vendors . However, according to Amazon product manager Claire Grover, the program will soon be open to Amazon FBA sellers. |
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