Busy preparing for 618, a large number of factories and merchants "all in" on AliExpress's super boom day

It is mid to late May, and it is time for the e-commerce industry to prepare for the big promotion. Reporters recently discovered that a number of factory merchants on AliExpress have recently stepped up production and started to prepare for the June promotion.

Figure: Factories participating in the Super Outbreak Day have already started preparing large quantities of goods for the June promotion

1. Merchants: With the support of the super explosion day, our sales will exceed 100,000 pairs by June this year

Ningbo Cixi has a famous slipper industry in China. The slippers sold in this small town every year can circle the earth four and a half times. In the eyes of outsiders, slippers seem to have no technical content, but in fact, the small soles alone are very particular. If you randomly find a factory in Cixi and talk about the evolution of the craftsmanship and materials of the soles, you may find the history of slipper innovation in China or even the world.

Figure: Joining the first June promotion of the Super Breakout Day, many factories increased production

As May approaches, the production line of Ningbo Yamei Shoes Industry has become increasingly busy. A large amount of raw materials are methodically put into the production workshop by workers. After being molded into one piece, they become piles of finished slippers. The packaged slippers will enter the shipping stage, waiting to be delivered to global consumers through AliExpress's June big promotion.

Chen Jiayi, head of cross-border e-commerce at Yamei Shoes, was interviewed in the bustling atmosphere of the production line. Yamei Shoes joined AliExpress in 2021 and has successively experienced the platform's POP and hosting models. Through continuous development and adaptation, it took only one year to become an excellent merchant on the platform with annual sales of more than 10 million.

"We estimate that after the big promotion in June this year, the sales volume on AliExpress will exceed 100,000 pairs," said Chen Jiayi. "For this year's big promotion, our production and inventory have increased by 30% compared with last year. The confidence mainly comes from the AliExpress Super Explosion Day."

The "Super Explosion Day" mentioned by Chen Jiayi is a new traffic gameplay that AliExpress will pilot in 2024. It focuses on product competitiveness and can quickly drive sales of winning products by gathering traffic in a short period of time. Therefore, it has attracted a large number of factory-type sellers on AliExpress.

The reporter also obtained a relevant form of "Super Explosion Day" from other merchants. According to the form, summer is coming, and categories such as slippers, camping tools, and bicycle supplies are the key categories for investment promotion before this June promotion.

Figure: Super Outbreak Day key category investment promotion form, from AliExpress merchants

According to public information, Super Explosion Day has been established within AliExpress as a key project for the first half of 2024. The goal is to create the most efficient way to promote explosive products and reshape traffic and explosive product mechanisms.

2. Merchants: Super outbreak day is a "reassurance" for factories and merchants to prepare stocks

As June approaches, it is not just Yamei Shoes that has increased its inventory due to the growth effect brought by the super outbreak day. Another factory merchant on AliExpress, Qinming Trading, has also doubled its inventory before this year's June promotion. Mr. Huang has been engaged in the AliExpress industry for nearly 10 years. 60% of the company's business is on AliExpress. Recently, it began to participate in the super outbreak day and found that the increase is still very obvious.

"We are a factory merchant and are not afraid of market competition. Super Breakout Day is a fair competition under the platform's transparent market information. Now once a product wins the Breakout Day, it feels like taking an order 'reassurance pill'. The gameplay of Super Breakout Day gives us a great sense of order certainty. "

In recent years, a number of innovative models have emerged on AliExpress. One factory seller said: "AliExpress's various measures this year have lowered the threshold for traditional foreign trade and made it easier to go overseas. In particular, the "Super Breakout Day" gameplay launched this year has given more small and medium-sized enterprises in the industry belt the opportunity to participate in the competition in the international market."

Not long ago, Alibaba released its Q4 and full-year results for fiscal year 2024. The financial report data showed that Alibaba's overseas e-commerce revenue increased by 45% year-on-year this quarter, exceeding market expectations for seven consecutive quarters. The performance of Alibaba's overseas e-commerce was mainly driven by the growth of cross-border e-commerce business.

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