Sales increased by 314%! The Korean wedding season is coming, driving the growth of related products

It is understood that holding "small weddings" became popular in South Korea after the new coronavirus infection spread around the world , and people found that the cost of wedding preparations was reduced.

According to data from South Korean online shopping mall Gmarket on the 30th , the average purchase price (unit price) of wedding preparation supplies from January 1 to 27 fell 36% compared with the same period last year.

In addition, the price of wedding shoes has dropped by 43%, the price of wedding car decorations has dropped by 36%, and other items, such as boutonnieres for decorating chests or wrists , and butoniers for decorating suit collars, have dropped by 25% and 8% respectively.

Although their prices have dropped , the sales of these products have increased . It is estimated that due to the prolonged epidemic, many weddings have been postponed, most of which were scheduled to be held this year.

In the survey, it was found that sales of wedding shoes increased by 314%, sales of wedding car decorations increased by 25%, sales of corsages increased by 27% and sales of buttons increased by 127%.

In addition, customer prices for major home appliances and furniture , including televisions ( 47%), are increasing.

Gmarket believes that couples-to- be spend a lot of money on weddings , such as home appliances and furniture , because good home furnishings are necessities for a refined life and can improve the happiness index of life.

For example, pillows and pillowcases, mats, mosquito nets , fireless aromatherapy , cosmetic boxes , toilet seat pads , rice cookers, shovels, props, bowls and chopsticks, wine glasses and many other exquisite household items .

Summer is about to arrive, and only the correct product selection route can help stores increase sales and attract traffic. Therefore, sellers should pay more attention to what types of products the market needs and select products according to consumer demand. This is the first step to success.

In addition, sellers must pay great attention to product safety issues. It is recommended that sellers purchase products that meet the testing standards of various countries to provide buyers with safe and reliable products.

South Korea

wedding

product

Seller