To carry out podcast marketing, sellers must first understand this information!

Data shows that 55% of Americans have listened to podcasts in 2020, up from 51% in 2019, and 68 million Americans listen to podcasts every week, an increase of 22% compared to last year. It can be found that the development of podcasts in 2020 is very significant, but for many sellers, podcasts are still a relatively unfamiliar marketing field.

Jen Pieniazek, digital writer and career expert at ResumeLab , shares some information about podcast marketing. Take note!

Equipment you need to start your podcast

With a basic microphone and free audio processing software like Audacity , you can start a podcast .

Podcasts will be hosted on platforms with free options, such as Anchor, Podbean, Spreaker, and Buzzsprout , which provide statistics to help you understand how your podcast is going .

Basic information about podcast fans

45% of monthly podcast listeners have a household income of more than $ 75,000 ;

27% of U.S. listeners have a 4-year college degree ;

The audience aged 12-34 accounted for 48%, the audience aged 35-54 accounted for 32%, and the audience aged 55 and above accounted for 20%.

Listeners ’ podcast listening habits

When someone decides to listen to a podcast, they usually listen to a full episode. Jason Cox, CTO of Data Intelligence Group and host of "Jason's Show," said listeners typically listen to 80-90% of an episode , regardless of the length of the episode . If they like it, they'll pay attention to it and keep listening.

The Marketing Potential of Podcasts

Data shows that 13 million American households are loyal listeners of commercial podcasts, and 52 million American households listen to commercial podcasts from time to time. From 2016 to 2019, brand content in podcast ads increased from 1.5% to 10.1%.

Spencer Shaw, who founded PodKick Media , claims that business podcasts “ are probably one of the most effective educational and marketing tools available. ”

Ken Greene uses his podcast in the financial field to gain new clients from all over the country .   He said it was one of the best things he had ever done in marketing .

The development of podcasts and their marketing potential are obvious to all. For this reason, podcasts have been included in the 2021 marketing plans of more sellers in order to interact with more listeners and promote their products and services.

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

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