The sales are huge and we are starting to make money again!

Entering August, various listed big sellers have successively disclosed their performance forecasts for the first half of 2024. Judging from the overall performance, most of the listed big sellers are currently profitable, and some big sellers have even staged a comeback against the wind and turned losses into profits...

Turning losses into profits, the "first stock in the category" earned at least 60 million in the first half of the year

In late July, Shenzhen Huabao New Energy Co., Ltd. ( hereinafter referred to as "Huabao New Energy" ) , the " first stock in portable energy storage ", released its financial forecast for the first half of this year.

According to preliminary estimates by the company's financial department, in the first half of this year, Huabao New Energy 's net profit attributable to shareholders of listed companies reached 60 million yuan to 80 million yuan , an increase of 217.54% to 256.73% over the same period last year ; the non-net profit reached 32 million yuan to 42 million yuan , an increase of 138.88% to 151.03% over the same period last year .

You know, Huabao New Energy was in a loss-making state last year.

In the first half of 2023, although Huabao New Energy had a revenue of 920 million yuan, it suffered a loss of 51.05 million yuan , and its non-net profit was -82.30 million yuan.

By the second half of the year, Huabao New Energy still failed to stop its losses, resulting in annual revenue of 2.314 billion yuan, " only " a decline of 27.76% compared with the same period in 2022 ; but net profit suffered a huge loss of 174 million yuan, a year-on-year decrease of 160.55%; non-net profit was a loss of 263 million yuan, a year-on-year decrease of 197% .

In terms of specific quarterly data , Huabao New Energy suffered losses in every quarter last year , with a loss of 112 million yuan in the fourth quarter , the traditional peak sales season , accounting for 64% of the annual loss .

Regarding this loss performance, Huabao New Energy stated at the time that it was mainly affected by factors such as intensified market competition and changes in overseas markets ; in addition, the company's cost expenditures in brand promotion, R&D investment and talent reserves increased, resulting in a reduction in profit margins .

In terms of gross profit margin, the gross profit margin of Huabao New Energy's products was 39.71% last year, a year-on-year decrease of 4.61 % .

In April, when Huabao New Energy announced its full-year financial report for 2023, it caused an uproar in the market. After all, as the first stock in the industry category, Huabao New Energy's previous performance was very impressive.

However, less than two years after its listing, it delivered such a result "uncharacteristically". Therefore, the Shenzhen Stock Exchange sent an inquiry letter to Huabao New Energy, asking it to explain the huge losses last year.

Fortunately, Huabao New Energy did not allow this performance decline to continue in the first half of this year.

In the first three months of this year, Huabao New Energy's revenue reached 582 million yuan, an increase of 29.89% year -on-year ; net profit was nearly 29 million yuan, an increase of 197.73% year-on-year ; non -net profit exceeded 13.29 million yuan, an increase of 129.10% year-on-year .

Calculated based on this data, Huabao New Energy's net profit in the second quarter was between 31 million yuan and 51 million yuan , and its non-net profit was between 18.7 million yuan and 28.7 million yuan .

Huabao New Energy attributed the improvement in its performance in the first half of the year to the effectiveness of its corporate strategy:

1. We continued to enhance our brand power and product competitiveness, and achieved some results in reducing internal costs and increasing efficiency, thus achieving relatively rapid growth in revenue and net profit ;

2. The company's gross profit margin increased year-on-year by continuously promoting the optimization of the company's inventory costs, the decline in raw material procurement prices and product cost reduction measures ;

3. Accurate advertising and efficient reuse of marketing materials have reduced the sales expense ratio; at the same time, we actively adjusted the organizational structure and optimized the human cost structure, effectively reducing management costs.

Global sales of flagship products exceeded 4 million

In May, Huabao New Energy announced that the global sales of its flagship product "Jackery Dianxiaoer Solar Charging Outdoor Power Supply" have exceeded 4 million units .

This achievement may have temporarily boosted market confidence. On the same day, Huabao New Energy's share price rose to its second highest point this year, at 69.68 yuan per share (it had reached 77.27 yuan per share in January).

However, compared with its listing in 2022, Huabao New Energy's stock price has plummeted.

At that time, Huabao New Energy's share price soared to 218.78 yuan per share, and its market value exceeded 27 billion yuan at its peak . However, at the close of Friday this week, its share price was 68.20 yuan per share, and its market value was only 8.5 billion yuan .

But at present, the semi-annual report shows that performance has improved. On the premise that the effectiveness of Huabao New Energy's market strategy is evident, it may be expected to usher in a new round of growth cycle .

Founded in 2011 and listed in 2022, Huabao New Energy has its own rhythm in business layout and capital path. For example, it took more than ten years after its establishment to plan for ringing the bell.

For example, it seized the hotter overseas market of camping economy early on and became a leading brand in many overseas markets.

In 2022 and 2023, Huabao New Energy's overseas revenue will reach 3 billion yuan and 2.1 billion yuan respectively, accounting for 94.10% and 91.24% of the total revenue .

North America, Europe, Asia, Australia, Southeast Asia, the Middle East and Africa ... In many important markets around the world, Huabao New Energy's sales network is constantly improving.

From the perspective of sales channels, Huabao New Energy takes the "online + offline" route. In addition to third-party e-commerce platforms, it has also established 21 brand independent sites around the world and entered many well-known supermarkets. Currently , Costco, Harbor Freight Tools, Walmart, Home Depot, Target, etc. all sell Huabao New Energy's products.

According to its official data, the company already has nearly 10,000 globally renowned retail channels , and its brand influence and market share are steadily increasing .

The continuous expansion of channels has brought a strong momentum of performance recovery to Huabao New Energy's overseas markets. It is reported that in the first quarter of this year, Huabao New Energy's operating income in the US market increased by 36.67% year-on-year, and in the Japanese market it achieved a year-on-year growth of 74.84% .

But in the final analysis, the biggest confidence for brand development still lies in its products, and Huabao New Energy has indeed put more effort into this aspect.

It is understood that the average annual compound growth rate of Huabao New Energy's R&D expenses in the past three years has reached 86.31%. In 2023 , Huabao New Energy's investment in R&D will reach 152 million yuan, a year-on-year increase of 28.90% , and the proportion of R&D personnel will reach 20.14%; in the first quarter of 2024, the investment in R&D expenses will reach 40.3183 million yuan, accounting for 6.92%.

On July 25, Huabao New Energy announced that its total global patent applications have reached 1,520, of which 255 are overseas patent applications .

In many core areas, such as photovoltaic technology, its world-leading Smile photovoltaic tile home green electricity system has 110 patent applications ; home energy storage, its world-first DIY small home green electricity system has 80 patent applications ; and 26 patents have also been applied for in the field of triple-proof energy storage power supply .

With all these investments, Huabao New Energy has achieved a lot in terms of products, such as: being recommended by more than 200 authoritative media and institutions around the world , its products being listed on the 2023 Best Inventions list of the world-renowned magazine "Times" , and winning three 2024 German iF International Design Awards this year ...

Relying on its two global brands, "Jackery" household storage and "Geneverse" home storage, Huabao New Energy 's shipments and sales volume ranked first in the world in the past , and doubled in a few years .

According to this trend, perhaps this year Huabao New Energy can make up for last year's decline and its performance will turn positive again ...

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