Burrow, a US DTC home furnishing brand, raises $25 million

Recently, according to techcrunch, the US DTC startup home furnishing brand Burrow raised US$25 million in Series C financing on February 23. The company has now raised a total of US$55 million.

Burrow started out with lightweight modular sofas, but has since expanded into a variety of furniture, including armchairs, ottomans, tables, rugs, lamps and other accessories.

It is reported that the newly raised funds from Burrow will be used to accelerate the research, design and promotion of several new product categories under the brand, while also investing in operations and establishing its international supply chain.

( Burrow official website)

Thanks to the development of e-commerce business during the 2020 epidemic and the demand for home products driven by the moving wave in the United States , Burrow achieved triple-digit growth last year and expects this trend to continue in 2021.

Burrow's consumers also have very good reviews of the brand, and the positive reviews mainly focus on the following aspects: the assembled furniture components are packed and shipped in boxes, which is easy to carry; the installation instructions are simple and easy to read, and the assembly is convenient; the quality is good, wear-resistant, and pet-proof; it is durable and looks like new after frequent use; and it has strong stain resistance.

( Burrow is shipped in sub-assemblies)

The reason why Burrow's products can receive such high social evaluation is inseparable from the brand's commitment to meeting customers' main consumption needs and its style of striving for excellence.

Burrow co-founder and CEO Stephen Kuhl said in an interview that the company follows a "very rigorous research process" when developing new products, involving customer surveys, focus groups and online search data.

He said that once the type of new product to be developed is determined, the company will use the research results to develop the best version of each product for customers and build the best end-to-end product around the final customer experience of the product. The design process of new products should always be customer-centric and research-oriented.

Sellers involved in home furniture categories can also refer to and learn from Burrow's development strategy of always starting from the consumer's perspective and always going "one step further" than consumers, and try their best to win the hearts of customers with the best products and services!

Burrow

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