Desperate! Amazon has a new return policy, and consumers may be even more crazy about returns...

Amazon has a new return policy. According to the new policy, in addition to requesting a refund for items that are damaged, defective or different from the ordered products, customers can now choose to exchange products.

In addition, there is also the latest news about the highly anticipated Prime Day. Many sellers on the US site can now start submitting reports.

Amazon has introduced a new return policy, and sellers are crying!

It is said that making money on Amazon is only considered real profit if the money is in your pocket, but the reality is: even if the money is already in your pocket, it is not safe!

Regarding the issue of overseas returns, I believe that sellers on various platforms hate it, especially on Amazon. My brother-in-law has taken the principle that consumers are God to the extreme. A poor seller said that a consumer ordered a product half a year ago and applied for a return after using it for half a year. Amazon said that the return would be granted, so he had no way to express his suffering.

Just as many sellers were complaining about similar experiences, worse things were about to happen.

Yien.com learned that Amazon updated its return policy yesterday. Once this policy is released, sellers may cry in the toilet again. Let’s take a look at the content of the announcement first ↓

“ Beginning April 15, 2021, we will offer your customers undamaged and free replacements as an option for eligible items as part of our Prepaid Return Label Program. This change will provide you with an additional return solution and give customers the option to receive a replacement item at no charge.

In addition to being able to request a refund for an item that is damaged , defective, or different than what was ordered, customers can now choose to exchange their product. This preserves your sale without converting the transaction into a refund , and customers will continue to receive a prepaid return label for their item, whether they request an exchange or a refund.

Under the free replacement program, customers have seven days to return the original product . After scanning the prepaid return label, we will receive confirmation of the customer's return and notify you to ship the replacement . For items that are eligible for a return refund, customers can choose to return them for a replacement. "

After the return policy was updated again, many sellers said that this would bring many hidden dangers to returns.

I have seen many sellers say on the Amazon seller forum: “Amazon’s new return policy is completely condoning buyer fraud!”

From the announcement, we can also see that when Amazon notifies the buyer to start shipping the original item , the seller will start shipping the replacement item . If the return item is not received, the seller will have to exchange the item for the buyer. I believe many sellers are disgusted with this operation process ...

A seller said sadly: If the consumer thinks the product is "damaged" after receiving it and initiates a return or exchange, the seller will send the new product to the buyer, but the buyer thinks the new product is still defective and initiates a return or exchange, the seller will send the new product to the buyer again, and the cycle will repeat...

Will this result in endless returns and exchanges? Therefore, the seller also has to bear the corresponding shipping costs, and the consumer has 7 days to return the original product. If the product is damaged during these 7 days and then replaced with a new one, if this happens, the seller will be the victim.

Most sellers feel that this return policy update is very unreasonable, because they have been cheated by sellers many times ↓

A: Amazon has no interest in protecting sellers in the first place because 100% of my “defective” claims are fraudulent;

B: It’s another step towards opening up the policy to more fraud, and I see it getting worse in the future as the scammers get smarter;

C: This is a very terrible policy, but scammers love it.

Regarding this new return policy, one seller said: "Soon you will need to double or triple your current product prices to make up for all the losses from fraud and online robbery."

Although many sellers believe that this policy is very unfriendly to sellers, Amazon mentioned in the announcement that " this will preserve your sales without converting transactions into refunds ." In fact, allowing buyers to exchange products can effectively reduce the refund rate of products.

Surprise: Prime Day is now available for submission

In addition to the new return policy, there is another important news that sellers should pay attention to, that is, you can start reporting for this year's Prime Day.

According to the information I have learned, some Amazon sellers have received Prime Day notification messages from the platform , and some US sellers have already seen news of Prime Day flash sales in their backends.

The editor obtained the following useful information from the screenshots provided by a US seller (the following time is Seattle time in the United States):

The start time for submitting Prime Day LD/BD is March 8 and the end time is April 16;

The start time for claiming Prime Day coupons is March 8 and the end time is May 28;

The start time for claiming Prime Day Mario (member-only discount) is March 29 and the end time is 2 weeks before the Prime Day event date;

The FBA warehousing deadline is May 31st.

Amazon said that the background recommendations will be constantly refreshed. If the seller sees the recommendation in the background, he needs to submit it as soon as possible. If he does not submit it for a long time, it may be deleted and he will lose the recommendation.

This year's Prime Day registration came so early that many sellers were caught off guard. According to seller feedback, only some sellers on Amazon's US site have received emails related to Amazon's Prime Day. Amazon will start registering for Prime Day in Europe and Japan one after another .

Many people are probably curious: When will Prime Day be held this year ? Will it be held later than scheduled like last year? From the email Amazon sent to sellers, we can know that although Amazon's annual Prime Day is coming , Amazon has not yet officially announced the date of Prime Day 2021. We will provide the latest information as soon as possible .

The annual Prime Day carnival always provides sellers with huge sales growth opportunities. It is understood that during Amazon's 2020 Global Prime Day, third-party sellers, mainly small and medium-sized enterprises, achieved record sales, with sales exceeding US$3.5 billion in 19 countries, an increase of nearly 60% year-on-year, making it the best Prime Day for third-party sellers so far.

During the two-day Prime Day event, small and medium-sized enterprises around the world, including Chinese sellers, provided hundreds of thousands of exclusive and valuable discounts to more than 150 million Prime members. The best-selling categories of third-party sellers around the world included bedding, wireless accessories, nutrition and health care, art, hand sewing, personal care and medical care , etc.

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