The Olympic economy has boosted the overseas industry on Alibaba International Station

"The Olympics has a very obvious driving effect ! The number of visits to our store on Alibaba International Station has increased by 30 %-50% ." Lin Zhilie, general manager of Guangzhou Xili Clothing Co., Ltd. , which specializes in sportswear , told reporters that now there are more than 6,000 to 7,000 overseas buyers who negotiate cooperation through Alibaba International Station every month , and even 8,000 in popular months .

Lin Zhilie's experience is just a microcosm of the foreign trade merchants on Alibaba International Station. As a top partner of the Olympics, Alibaba International Station has comprehensively increased its overseas investment on the eve of the Paris Olympics: Since July, Alibaba International Station's advertisements have been all over the streets, subways and airports in Paris; at the same time, it signed Tony Parker, a French basketball legend who has won four NBA championships , as a spokesperson to promote Chinese merchants on Alibaba International Station to the world.

( Tony Parker, the spokesperson for Alibaba International Station, in an advertisement at Orly Airport)

At present, the Olympics have not yet opened, but the effects of increased overseas investment have already become apparent: since the beginning of this year, the online export volume of merchants in Olympic economy-related industries on Alibaba International Station has exceeded RMB 7 billion .

Not only directly related industries such as sportswear, but also emerging industries on Alibaba International Station such as artificial turf and sports flooring are growing rapidly on the eve of the Olympics. Orders sold to France alone have increased by 139.58 % year-on-year .

Moreover, unlike the past when the Olympic economy was concentrated in a few industrial belts such as Yiwu, through Alibaba International Station, more digital overseas industrial belts have ushered in the "huge traffic" of the Olympics: for example, the industrial belts for the recently popular sportswear, artificial turf and sports flooring, entertainment supplies and other products are located in Guangzhou; there are also industrial belts such as fitness equipment in Dezhou, Shandong, and fishing and water sports supplies around Qingdao, Yantai and Weihai; not to mention sports shoes in Fujian, etc.

Driven by the Olympic economy, many industrial belts have seen a surge in the trend of going overseas through Alibaba International Station. Taking Guangdong as an example, the number of Guangdong merchants newly added to Alibaba International Station has increased by 30 % year-on-year since April this year .

Qiu Zongbing, general manager of the South Guangdong region of Alibaba International Station, said with a smile: "Everyone says that the end of the Olympic economy is Yiwu, but in fact it is not limited to Yiwu." In fact, the digital overseas industrial belt has broken the geographical restrictions and formed a new situation of blooming in multiple places, and "International Station Towns" have emerged in many places.

Lin Zhilie also found that when communicating with his peers this year, he found that in addition to people like him who have been in foreign trade for many years, many new friends born after 2000 have also begun to flock to Alibaba International Station. More people want to take advantage of the popularity of the Olympics and quickly open up the overseas market through Alibaba International Station, which has a low threshold and high profits.

(Lin Zhilie, General Manager of Guangzhou Xili Clothing)

As the world's most watched sporting event, each Olympic Games attracts billions of global viewers. An independent research report shows that 3.05 billion independent viewers watched the last Tokyo Olympic Games, and it is expected that the attention of this year's Paris Olympic Games will reach a new high.

Moreover, this year's Paris Olympics will have 32 major events and 329 minor events, covering almost all sports categories. There are hot opportunities for all industries.

On July 23 , Wu Yanshan, general manager of Guangzhou Youge Co., Ltd., who participated in the " Sixth New Business Leaders Competition -2024 Greater Bay Area Entrepreneurs Competition Finals ", told reporters: "Before the Olympics, our turnover has increased by more than 60 % year -on-year . "

In fact, through Alibaba International Station, not only did artificial turf take advantage of the surge in sales, but Yogurt also quickly developed newer "Internet celebrity products" based on the new trends discovered on the platform in the past two years. For example, the " paddle tennis " that has just emerged in the past two years , its full set of venue construction projects has become Yogurt 's new Internet celebrity pillar product , which is sold overseas and has radiated to more industrial belts for common benefit .

Wu Yanshan shared with reporters: "Our new 'plate mesh site' is centered on exports in Guangzhou and radiates to industrial belts such as Jiangsu and Foshan." She said that to export a complete set of "plate mesh sites", at least three factories are needed to work together. After Yougu receives overseas orders from Alibaba International Station, it will coordinate with factories in Jiangsu, Foshan and other places to eventually complete assembly around Guangzhou and ship them out to sea.

Alibaba International Station

Foreign trade merchants