Amazon will hold "Prime Day 2.0"? Official response: Rumor!

This year's Amazon Prime Day will be held on July 12-13. Most Amazon sellers are busy preparing for this year's Prime Day , however, there has been news recently that Prime Day 2.0 is also about to be held .

In early June , a seller mentioned the event for the first time in the forum .

Two sellers claimed to have seen an option to set up flash sales called "Prime Fall Sale " , requiring sellers to submit Prime Fall Sale flash sales before July 22, 2022 (11:59 p.m. PDT) , and the deadline for FBA warehousing is September 12.

Envision Horizons, an agency that helps brands sell products on Amazon , also mentioned the Amazon fall sale in a blog post , writing : "Amazon is now accepting submissions for Prime Fall Sale, alongside Black Friday/Cyber ​​Monday deals . "

Envision Horizon said sellers are calling Amazon's fall promotion " Prime Day 2.0."

Regarding whether Amazon will hold a "Prime Fall Promotion ", an Amazon spokesperson said: "We do not comment on rumors or speculation."

Previously, Amazon officially announced that this year's "real" Prime Day shopping event will be held from July 12th to 13th, and early discount activities will be launched three weeks in advance to warm up .

It is not yet known whether Amazon will hold a Prime autumn promotion. At present, Amazon sellers should make full preparations for Prime Day in July.

Casey Runyan, a deal expert at online discount marketplace Brad's Deals, recently made predictions about the hot-selling products on this year's Prime Day.

Casey Runyan said that during this year's Prime Day, consumers will pay more attention to practicality. Daily necessities will be very popular, such as toilet paper, paper towels, toothpaste, deodorant and laundry detergent.

As inflation in the United States worsens and the cost of living rises, low-priced products with big promotional discounts are widely welcomed by consumers, so more consumers are turning to e-commerce platforms to buy daily necessities. Therefore, for sellers, they can focus on the layout of products related to daily necessities.

Meanwhile, electric pressure cookers, fitness trackers, electronics and discounted clothing from Amazon's own brands will also be in high demand.

In short, sellers must understand consumer needs, conduct further screening and insights through more indicator dimensions, and make plans in advance to seize the opportunity of big promotions to increase sales.

Official response

Amazon Fall Sale