Soaring 300%, domestic brands achieved sales of over 100 million on Amazon in one year!

As people's demand for quality of life increases, many smart products are increasingly appearing in people's lives. Projectors are favored by many consumers due to their portability, compactness, and wide practicality.

According to data from Loto Technology, in 2023, the global projector market shipments will be 18.752 million units, an increase of 5.2%. In 2022, this number is 1783 units.

From a regional perspective, mainland China is the world's largest projector market. Based on this, China will naturally have its own excellent projector brands. Among them, the most famous is the Zhejiang brand "Dangbei", which has ranked first in the growth rate of projection hardware business for three consecutive years.

There is a saying that "in China, one out of every two laser projectors sold is a Dangbei." When searching for "projector brand rankings," Dangbei appears very frequently, which shows how well-known it is.

Not only has it achieved outstanding results in the domestic market, but Dangbei has also carved out a niche in overseas markets by focusing on the mid-to-high-end projector market .

Although Dangbei tested the waters on Amazon in 2022, 2023 was the first year of its overseas business. Data shows that Dangbei achieved sales of over 100 million yuan in just one year after going online on Amazon, with a growth rate of over 300%. Major breakthroughs have been made in online and offline channels in North America, Europe, and Japan.

It is easy to say that the business volume is in the billions, but it is not easy to do. Like other sellers, Dangbei’s overseas expansion was not smooth sailing.

At the beginning of the launch, the sales of several products of Dangbei were mediocre, which was in sharp contrast to the booming domestic sales. Fortunately, Dangbei did not get discouraged, but conducted in-depth market research and found the problem: the overseas media content built into the system was not perfect enough, and the products launched overseas required special equipment to project the streaming media content they wanted to watch onto the screen. This brought great inconvenience to users.

Faced with this situation, Dangbei took timely countermeasures: it immediately contacted and obtained official authorization from Netflix, a mainstream overseas media company. In addition to Netflix, Dangbei also added other overseas media ports such as Amazon Prime Video and Youtube to its devices.

In addition to localizing users, Dangbei has also never fallen behind in R&D and innovation. At the 2024 International Consumer Electronics Show held in the United States earlier this year, Dangbei launched new laser projector products such as Dangbei Atom, Dangbei Mars Pro 2, and Dangbei X5 Ultra, representing the technological accumulation of Dangbei in different dimensions over the past ten years since its establishment.

Among them, Dangbei Atom is the world's first Google TV™ smart laser projector and also one of the first smart projectors in the industry to further upgrade the content ecosystem.

Of course, Dangbei also attaches great importance to overseas marketing. For example, in 2022, Dangbei sponsored a World Cup team and achieved a huge explosion of overseas influence with the slogan "Watching the game on a super large screen is of course Dangbei".

Dangbei also has its own accounts on social media platforms such as Instagram and Faceboook, and regards influencer marketing as a long-term key marketing channel, better presenting its products to users through product reviews, brand comparisons and other methods.

Amazon

Overseas Brands

Sales exceeded 100 million