Cainiao Group and Moutai Logistics Sign Strategic Agreement to Carry Out Omni-channel Supply Chain Cooperation Globally

On December 19, the strategic cooperation signing ceremony between Cainiao Group and Kweichow Moutai Group Logistics Co. , Ltd. (hereinafter referred to as "Moutai Logistics") was held at the headquarters of Cainiao Group.

The two parties will further deepen the cooperation in the domestic and international, online and offline omni-channel supply chain business of their brands, jointly explore innovative supply chain operation models, integrate the resources of both parties and continuously optimize solutions to promote lean cost management and efficiency improvement. In addition, the two parties will also be committed to promoting cooperation in the fields of digitalization and intelligence in the field of logistics supply chain, green carbon reduction actions and emergency logistics.

Moutai Logistics is a subsidiary initiated and established by China Kweichow Moutai Group Co., Ltd. It was established in 2014 and focuses on building standardized, digital, professional and green logistics service capabilities. It is committed to serving Moutai Group, sauce-flavored liquor producing areas, and liquor production, manufacturing and sales companies, providing integrated liquor supply chain services, as well as integrated production, supply and marketing services for liquor raw materials.

According to the agreement, the cooperation between the two parties will involve multiple fields such as domestic supply chain, international supply chain and green and sustainable development, covering various business types such as warehousing and transportation, express delivery and terminal distribution, cold chain, supply chain digitalization and intelligence.

In the field of domestic supply chain, the two parties will give full play to Cainiao's advantages in high-quality distribution network and door-to-door delivery services, and comprehensively carry out Moutai's terminal distribution services and cooperation to enhance consumer experience. At the same time, the two parties will jointly build a complete cold chain warehouse and distribution system to help consumers get a higher quality experience. The two parties will also promote efficient coordination of the overall supply chain around warehousing operation management, trunk transportation management, trunk to city distribution and many other links, and jointly explore the creation of a full-link supply chain service system for sauce wine.

Focusing on the digitalization and intelligence of the supply chain, the two sides will explore the construction of a warehousing, logistics and distribution system, form an intensive and efficient distribution model, and help both sides achieve high-quality development.

At the same time, we will jointly develop technology, hardware, and software, build a digital supply chain system, enhance logistics supply chain consulting and solution capabilities, and continuously improve the development quality of the company's internal production supply chain and upstream and downstream supply chains.

The two parties will also be committed to using the power of science and technology to drive the development of the logistics supply chain industry, further promote the industry application of technologies such as supply chain digital upgrades, big data applications, intelligent decision-making, unmanned handling (AGV) and cross-sorting, reduce the workload of front-line operations, and achieve sustainable cost reductions and efficiency improvements.

In the field of international supply chain, Cainiao will give full play to its world-class and China-leading international supply chain operation capabilities and advantages, and join hands with Moutai Logistics to jointly build a high-efficiency, low-cost, flexible and smooth international supply chain for Moutai's overseas exports. At the same time, it will create a "one-stop customs clearance" capability in terms of customs declaration and customs clearance services.

In the field of sustainable development, the two parties will carry out in-depth cooperation in original box delivery, green packaging, carton recycling, wine bottle recycling, low-carbon supply chain operations and green logistics solutions to jointly create a sustainable development supply chain circulation system.

The two parties will also share their green carbon reduction project experience with the entire industry and all sectors of society, so that consumers and more industry peers can participate and build a green community with cost competitiveness and public participation. At the same time, the two parties will jointly rely on their advantages in emergency logistics warehousing networks and management capabilities to continue to contribute to the whole society.

In the future, Cainiao Group and Moutai Logistics will also open up supply chain digitalization technology, warehousing and distribution integration, and international supply chain capabilities to the whole society based on co-creation pilot projects.

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