Amazon Global Selling Asia Pacific Seller Training Center officially opened

Today, Amazon Global Selling announced the official opening of the Asia Pacific Seller Training Center . This is the first comprehensive seller training center for Amazon Global Selling in the world , and it is also another important milestone in the five years since the launch of the official seller education program. The training center will be located in Hangzhou , and will be based in China and radiate to many countries and regions in Asia Pacific . It is an important base for cultivating and reserving professional, international, and complex cross-border e-commerce talents. Relying on the training center, Amazon Global Selling will comprehensively upgrade the existing seller training system and mechanism from four dimensions: training programs, course content, talent community, and innovation incubation. In 2023, it is expected that a total of nearly 5 million people will be trained, that is, one person will participate in the study of Amazon Global Selling related courses every 6 seconds . ¹

Cindy Tai , Vice President of Amazon and Executive President of Amazon Global Selling Asia Pacific, said: " The continued development of cross-border e-commerce is becoming an important growth point for foreign trade and the digital economy in China and the Asia-Pacific region. More and more sellers are conducting global business and building international brands through Amazon, which has brought great challenges to the scale and capabilities of cross-border e-commerce practitioners. Against this background, Amazon Global Selling has made talent training one of its strategic priorities. Since 2018, it has gradually worked with multiple parties to establish a seller education system that adapts to the unique needs of the industry , and is committed to providing reliable talent guarantees for the development of the industry. Today, the official opening of the Asia-Pacific Seller Training Center is another major progress in our talent training strategy, reflecting our firm confidence and long-term commitment to the development of the cross-border e-commerce industry. We will take this as a new starting point to comprehensively improve the accessibility and effectiveness of cross-border e-commerce training, help cross-border e-commerce sellers succeed , and promote high-quality development and long-term prosperity of the industry . "

The Hangzhou Municipal Government said: "Hangzhou has the world's leading e-commerce genes and rich e-commerce talent reserves, and is uniquely positioned to develop export cross-border e-commerce. Since 2015 , when Hangzhou was approved by the State Council to establish China's first cross-border e-commerce comprehensive pilot zone , it has insisted on taking the lead in trial and establishing the cross-border e-commerce 'Hangzhou Model' with 'six systems and two platforms' as the core. In recent years, the level of Hangzhou's cross-border e-commerce industry has continued to improve. In 2022 , the total export volume of the city's cross-border e-commerce reached 100.8 billion yuan, a year-on-year increase of 18.21%, and the number of cross-border e-commerce sellers has exceeded 100,000. We are well aware that talent is the key link in promoting the sustainable and high-quality development of cross-border e-commerce . Therefore, we are very happy to see the official opening of the Amazon Global Selling Asia Pacific Seller Training Center today , which will inject new momentum into the overall pattern of Hangzhou's cross-border e-commerce industry, and empower the training of cross-border e-commerce talents across the country and even the Asia-Pacific region, and ultimately help the majority of cross-border e-commerce companies seize development opportunities and build international brands. "

Leading with innovation, building a flagship model for cross-border e-commerce seller education

Amazon Global Selling adopts the "4X4X4" training system , combined with innovative mechanisms, and is committed to building the Amazon Global Selling Asia Pacific Seller Training Center into a flagship for comprehensive global cross-border e-commerce training.

First, the training center provides four major training programs, including seller encyclopedia, live cloud classes, hot spot aggregation and official lectures . Through diversified training programs, sellers are provided with abundant choices to meet the learning needs of sellers at different development stages, types and sizes. Secondly, the training center will focus on developing four major categories of course content, including operational practice, policy compliance, brand building and executive communication, and develop and polish courses around areas that have a great impact on sellers' business. On average, each course module requires the participation of 10 experts and takes 200 hours to complete . Thirdly, the training center will innovate and create four major communication services, including industry experts, operational Q&A stations, practical training camps and chief experience officers , and is committed to establishing an international talent community for sellers to learn and communicate with each other, and to achieve further resource sharing and capacity growth on the basis of training.

In addition, to support the continuous optimization of the "4X4X4" training system , Amazon Global Selling has created a complete set of innovative mechanisms, including creator workshops, overseas alumni circles, innovation incubators, etc., committed to being seller-centric, continuously incubating star training programs and improving the learning experience, and empowering cross-border e-commerce seller education in the Asia-Pacific region .

Accumulate resources to create a future-oriented learning experience

2023 marks the fifth anniversary of Amazon Global Selling’s official seller education program . Over the past five years, more than 10 million people have participated in Amazon Global Selling-related courses, with an average learning satisfaction rate of over 95% ; and as the demand for cross-border e-commerce learning gradually expands, the compound annual growth rate of students has reached nearly 40 %. ¹ With the opening of the training center, the world-class software and hardware resources such as star courses, projects, and teachers accumulated over the past five years have formed a clustering effect, which will create a diversified, multi-scenario, and multi-language learning experience for sellers in the Asia-Pacific region.

In terms of hardware, the training center integrates design, functionality, care, interactivity, and environmental protection. It is equipped with a multi-functional training classroom that can accommodate hundreds of people, a live studio equipped with a professional live broadcast system, and an open collaborative space, which supports various types and sizes of training activities. In terms of faculty, Amazon's official full-time lecturer team is stationed, all of whom are experts in Amazon operations, with an average of more than 8 years of professional training experience . In terms of language, it covers the needs of cross-border e-commerce sellers in Vietnam, Singapore, South Korea, Thailand, Malaysia and other countries, and provides multi-language support including Chinese, English, Korean, Vietnamese, Thai, etc. In terms of model, it will provide sellers with a hybrid learning model that combines online and offline, and emphasizes both immersion and discussion.

Cindy Tai said: " In the past few years, sellers have shown great resilience and curiosity. Innovative training programs and learning experiences have played a positive role in helping sellers to adapt and develop. With the opening of the Amazon Global Selling Asia Pacific Seller Training Center, we look forward to more new-age cross-border e-commerce talents starting from Hangzhou in the future, becoming the trendsetters of global cross-border e-commerce and driving the high-quality development of foreign trade and the digital economy. "

After the opening ceremony, Amazon Global Selling Asia Pacific Seller Training Center will launch the first " Export Cross-border E-commerce Seller Education Week" from March 29 to April 4. At that time, Amazon's official training team will conduct 27 consecutive activities online and offline within a week, with experts from 14 Amazon Global Selling teams sharing.

Data source:

1. Amazon data

Amazon Global Selling Asia Pacific Seller Training Center

"4X4X4"

Training system