If you haven’t placed an order yet, please wait a little longer, as there may be a surge in orders on Black Friday!

Black Friday sales have already begun, but UK retailers may be more reliant on consumer spending on the day this year , according to new analysis from Lloyds Bank.

Data shows that retailers saw a surge in sales of big-ticket items on Black Friday in 2022 and 2021. Last year, sellers ' Black Friday sales increased by 32% over the average daily sales in the previous five weeks , and sales increased by 51%. In 2021, sellers ' sales increased by 35% and sales increased by 60%.

However, retail sales were essentially flat in the five weeks surrounding Black Friday, with sales per seller increasing by just 0.5% in 2022 compared to the same period in 2021 .

Analysis suggests that many retailers will become more reliant on the concentrated spending burst that Black Friday brings .

It is understood that Lloyds Bank analyzed anonymized consumer spending from a sample of debit and credit card transactions made by 26 million customers between November 8 and December 12, 2022 and November 9 and December 13, 2021.

Aled Patchett, head of retail and consumer goods at Lloyds Bank, said: “Ever since we first introduced the concept of Black Friday from the US a few years ago, UK retailers have been adapting their seasonal sales strategies to take advantage of the huge surge in traffic during the Black Friday period.

“Black Friday is no longer just one day, with sales starting in early November and running into December. However, our analysis shows that this year Black Friday is more important than ever for retailers.”

The Lloyds Bank analysis also revealed that only certain sectors of the UK retail industry will benefit from the surge in spending on Black Friday, and highlighted the consumers these businesses should target to generate the biggest sales boost.

In 2022, electronics retailers saw sales increase 133% on Black Friday, the largest increase of any segment, followed by health and beauty (88%), apparel (87%), and department stores (71%). However, segments such as gardening and hobby stores did not see sales growth during Black Friday.

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