This hot spot has fallen apart before it could even enjoy the benefits?
Apple will hold an autumn new product launch conference for the iPhone 15 series on September 13. If nothing unexpected happens, the new products will definitely trigger a shopping frenzy after they are launched. As Apple's latest mobile phone sells well, sales of related mobile phone accessories such as mobile phone cases will also take off.
A large number of cross-border sellers have already prepared iPhones to seize the business opportunities 15 series peripheral products to obtain launch traffic. Who knew that before the real machine was officially launched, the relevant links were deleted due to infringement issues.
iPhone 15 peripherals received a lot of complaints! A large number of sellers were caught
According to feedback from many sellers, the links have been deleted by the platform in recent days. Some sellers continued to write in the same way as in the 14 series, but still could not escape the "bad news":
It has not been put on sale yet , and the link has been deleted even if it was set to be put on sale today . Waiting for news from the platform. This situation also occurred before the release of 13. There is no email performance notification, waiting for the appeal entrance. I've been infected, but there are still people selling it at the front desk, and they don't even have a preposition. The link was removed as soon as it was posted. I heard that these appearances will indirectly expose privacy. I have been infected. I am trying to remove iPhone15 from the title . I am waiting for a reply from customer service . …
One of the sellers detailed that at first only some links were affected, and then hundreds of iPhone All 15 peripheral products have received notifications of suspected intellectual property infringement , all links have been deleted by the platform , and the total value of all goods is about 300,000.
According to the platform, when a seller releases a universal accessory that can be used as a replacement spare part or accessory for a certain brand of product and is compatible with that brand, the seller can use the English term "Compatible with/for" or the Japanese term "対応" or "適応" as a conjunction, and the brand of the applicable product should not be placed at the beginning of the Listing title. It is understood that many sellers followed this principle and added words such as compatible with and for to the title, but it still didn't work. They couldn't contact the account status team even if they wanted to call ; some sellers urgently deleted the infringing words, but the listing was not effective, resulting in the failure of the appeal.
In this regard, industry insiders believe that the system will directly determine infringement after scanning the relevant links, and relevant keywords cannot be written before the iPhone 15 is released .
Can the subsequent links be sold after they are modified ? Currently, many sellers tend to believe that this is just a false alarm, because this situation is not the first time. Before the release of the 13 series, a large number of links were deleted. Later, after the 13 series was successfully released, the sellers re-posted the links and everything was fine.
Sellers who encounter related problems can appeal, and some sellers have successfully appealed. Let's look at the successful experience of the next person. He first deleted the iPhone 15 using a template in the background, and then clicked the appeal button when there was updated content in the background editing box. A case was automatically generated and Amazon responded. During this period, the customer service will remind you where to modify it. After about a few hours, the link will be restored to sale.
The latest news shows that there are still sellers who do not have an appeal entrance, while some sellers have successfully appealed and have received emails informing them that they can start selling.
Anker's new product has been released! How difficult is it to make 3C products?
Regarding Apple peripheral products, in addition to small and medium-sized sellers who want to get a piece of the pie, big sellers are also unwilling to miss this opportunity to make money.
Yien.com learned that Anker has launched a new "Anxin Charge Ultra" charging head on September 6. This is a 30W gallium nitride charging head with colorful colors, with an initial price of 109 yuan. Anker Anxin Charge Ultra has been upgraded in terms of fast charging and safety, with a temperature measurement of 6 million times a day. At the same time, it has launched a dual Type-C port data cable in conjunction with Apple's update.
When the iPhone 15 series products are officially on sale and sellers from all sides compete on the same stage, it remains to be seen who can make money as they wish.
As we all know, the three lucky treasures (mobile phone cases, tempered films, and data cables), the four great kings (mobile phone cases, data cables, tempered films, and mobile phone holders), and the Calabash Brothers (Bluetooth series, aromatherapy machine series, headphone series, eye mask series, watch strap series, wireless charger series, and mobile phone holder series) related products on the Amazon platform are called blood sea products. As the competition becomes more and more fierce, it is becoming more and more difficult to make products, and a large number of sellers are losing money crazily.
One of the operators said that the company mainly produces mobile phone case related products , and promotes the products through pure white hat methods such as advertising investment , but the sales and rankings have always been unsatisfactory. When new mobile phone models are launched, they are always unable to compete with others, especially the Apple series . On the other hand, competitors can rush to the front row in a short time .
Coincidentally, another phone case seller also said that he spent a long time researching the product in the early stage, spent hundreds of thousands of yuan on stocking, and also equipped it with phone film and tempered film. However, it was very difficult to promote the advertisement, and the conversion was unstable. The advertising acos was as high as more than 100%. The dilemma he is facing now is that if he does not advertise, there will be no orders, and if he advertises, he will lose money. After some calculations, let alone the product cost, he has not even made back the advertising cost.
Therefore, people with experience always warn their peers that if a newbie wants to enter the 3C category but does not have enough advantages, the outcome will often be disastrous.
It is understood that in the 3C category, the phenomenon of low-price rushing rankings is particularly common, and there are even many cases of long-term selling at a loss. Take charger products as an example. Some sellers have been selling products at US$5.99 or even US$1.99 for a long time. This low price has been maintained for a year. It seems that the strategy used is to rush to the rankings through low prices outside the site. At that time, it quickly rushed to the second place in the sub-category, ranking only after Apple's official related products.
"Such low prices, minus logistics costs and other costs, are a loss no matter how you calculate it." Industry insiders said that sellers who sell at a loss often want to squeeze out others so that they can dominate the market. Many people plan to lose hundreds of thousands of dollars first, and then raise prices to make money after reaching the top. Unfortunately, ideals are full of hope, and reality is very skinny. The final result is generally a dead cycle of "people keep entering the market, and then they sell at a loss and leave after hitting their heads."
In addition to the extremely low-price strategy, some sellers will combine the matrix strategy, taking a two-pronged approach to occupy the best seller position on all sites, leaving other sellers no chance to rush to the front row.
In recent years , the speed of updating and iteration of 3C categories has also accelerated. An old seller who has been deeply engaged in Bluetooth headsets for several years observed that from 2018 to around 2020, the prices of headphone-related products could still be maintained between approximately US$ 45.99 and US$ 59.99 . Now the overall price has dropped all the way to US$ 29.99 , or even US$ 19.99 . "With the entry of capital, nothing can grow, and the old links can no longer be operated." said the seller.
Even so, there are still a large number of sellers who stick to related categories and have found a way to make money.
It is understood that many sellers avoid popular mobile phone peripherals such as Apple, and instead focus on some unpopular small-sized mobile phone peripherals. Although the sales volume is not as high as that of popular models, the competition is not great and the profits are relatively substantial.
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