For cross-border sellers , in addition to finding ways to increase product sales, they must also always be vigilant about issues such as product safety .
Under strict market supervision, a large number of sellers have fallen into the trap.
Recently, the U.S. Consumer Product Safety Commission ( CPSC) issued a recall alert for Bella, Bella Pro Series, Crux and Cooks electric pressure cookers and Bella stovetop pressure cookers. The reason for the recall is that the lids of these pressure cookers may automatically unlock during use, causing the cooked food to accidentally splash out of the lid and scald the user.
It is understood that the recalled products were sold on Amazon and other websites and Target, Macy's, Lowe's, JCPenny and Kohl's stores nationwide in September 2015. The electric pressure cookers were priced at $30 to $70, and the stovetop pressure cookers were priced at $8 to $18. Multiple models are involved, as shown in the following figure:
Electric pressure cooker
Stovetop Pressure Cooker
Pressure cooker manufacturer Sensio has received 63 reports of incidents involving the above models of air fryers. Of these reports, 61 reported burns that were quite serious, involving second- and third-degree burns on the face, torso, arms and hands.
At present, the number of products under emergency recall has reached 860,000. For this reason, CPSC recommends that consumers should immediately stop using these products. At the same time, consumers who have already purchased the products can contact Sensio for a refund.
The booming sales driven by the "stay-at-home economy" have accelerated the small kitchen appliance industry, with its retail sales increasing significantly.
Even in the post-epidemic era, small kitchen appliances remain hot-selling products in overseas markets. Related products maintain a stable high demand in overseas markets, and their popularity and sales are very impressive.
According to research data released by Statista, the global small kitchen appliance market has gradually grown in recent years, and it is estimated that the global small kitchen appliance market size will further reach US$148.7 billion in 2026.
As small kitchen appliances become popular, many sellers are rushing to enter the market. However, many sellers ignore product safety issues for the sake of short-term profits.
Recently, a number of products sold on overseas e-commerce platforms have been recalled, and most of the reasons for the recall are related to product safety issues.
Foreign regulatory agencies have very strict audits of daily necessities. Once safety hazards are discovered, they will be immediately recalled and removed from the shelves, and in serious cases, legal liability will be pursued.
No matter how popular a product is, it will be doomed if it encounters a product safety issue. Therefore, when overseas sellers are planning their products, they must strictly control the quality of the products and conduct a detailed assessment of product safety issues. Because once a product is recalled, it will cause serious consequences, not only damaging the brand reputation, but also greatly reducing the sales volume of the platform. In the long run, it will be very detrimental to the development of the store. recall Pressure cooker |
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