Temu has been running wild overseas, attracting a large number of users. However, recently, many sellers have reported a drop in orders. One seller said that the current daily sales volume is less than one-third of last month. At the same time, the prices of front-end products have begun to increase, and sellers believe that this is an important reason for the drop in sales.
The difficulty of shipping has troubled most sellers. Temu has just changed the daily storage capacity release time . Sellers no longer have to stay up late, but they still have to rush to the shipping platform. In order to improve efficiency, they began to use tools to grab orders. The plug-ins for grabbing orders are selling like hot cakes on major platforms, with prices ranging from tens of yuan to three or four hundred yuan. Some sellers said they were ripped off after buying them. One seller said bluntly: "Those tools for grabbing orders are ridiculous. They dare to charge for auxiliary clicks."
The front-end price started to rise, and Temu sellers' sales fell
When Pinduoduo first went online, it conquered the market with extremely low prices. After attracting a large number of users, it began to raise prices. Currently, the prices of many products are almost the same as those on Taobao . Temu has also embarked on the same path.
Temu's slogan "Shop like a millionaire" has shocked everyone, and "super low prices" is also the first impression of many overseas users on Temu, but now Temu has started to increase its prices. In recent days, many Temu sellers have found that their sales have declined.
One seller said: " Recently, prices have been cut like crazy. The front end has gone up by several dollars, and then the back end has gone down again. The number of orders has dropped dramatically. Now the daily order volume is less than 1/3 of last month. When I came to the store in the morning and saw the number of orders, I was disappointed. Are they not allowed to do charity? "
These words resonated with some colleagues:
"It turns out that everyone is like this. It has fallen to a terrifying level recently . " "It fell off, same feeling." "Today there are ridiculously few. I thought there was a system delay."
The seller believes that the increase in front-end prices is an important factor in the decline in orders. " I am impressed by Temu's front-end pricing strategy. The product that was originally sold for only $6.89 is now directly priced at $ 17.98 . What's the point of setting it so high? My two hot products have zero sales . "
Another seller said that he had just put a large batch of goods on the site, thinking that sales would increase, but he did not expect the price to go up, and the number of orders on the day did not even break 100. He also received a 2-star review, and the buyer said: There is only one product, and Temu is still selling it for $8, which is too high. In comparison, it only sells for more than ten dollars on Amazon.
The direct impact of the price increase is that users who come for low prices are no longer willing to buy. This news has relieved Amazon sellers. If Temu's price advantage weakens, it will not be easy to snatch customers from Amazon, which has dominated the market for many years.
With the influx of a large number of sellers, the Temu platform began to compete internally, and malicious competition tactics such as offering low prices to competitors and giving bad reviews began to be used.
A seller revealed: “ We will deliberately quote a low price to our competitors’ products, but actually send them 100 units. It will be difficult for them to lower the price, and it will be difficult for them not to lower the price. Once they remove the product from the shelves, we will put the same product up at a normal price to bring down their best-selling product. ”
There were also sellers who received four one-star negative reviews in one day . These reviews came from the same user and covered different SKUs. The sellers felt powerless: " When you want to make a good product, your competitors give you 4-5 consecutive negative reviews, which directly brings your rating down to the standard for delisting. "
Similar malicious competition is not uncommon on e-commerce platforms. For most Temu sellers, there is another problem that is even more troubling for them.
Delivery is too difficult, T emu delivery order plug-in is selling like crazy
Temu has been running wildly overseas, but sellers are stuck in the delivery process. The delivery difficulty is even greater than Amazon's previous restrictions on storage capacity. Recently, it has become increasingly difficult to grab a delivery station, and some people even use fascia guns. The industry has been complaining:
" For a profit of a few cents or a dollar , I have to check the quality with a magnifying glass. Every day, I have to fight for the warehouse like my life depends on it. It's useless if I don't have the warehouse even if I have the order . " "Temu is so eager to get tenosynovitis because of all the orders." "There are 80 orders accumulated from the two stores. I have been trying to grab the orders at 11:59 pm for four or five consecutive days, but I still couldn't get them. My fingers are smoking."
But if we don’t grab warehouse space, we can’t ship orders even if we have them , so we have to grab shipping space, and the key is how to grab it efficiently. This gave rise to a business.
" The sales of Temu's delivery order plug-in are going crazy . I heard that one plug-in sells for dozens or even as high as 2,300 ! " said a seller.
On a certain treasure e-commerce platform, if you enter "Temu" in the search box, multiple related contents will appear. If you randomly select one of them, a large number of rush delivery platform applications will come to you, with prices ranging from a few dozen yuan to three or four hundred yuan.
On social platforms and second-hand goods websites, the promotion of the "Temu automatic rush delivery" application is overwhelming, and there are many inquiries under each post, which shows that the market demand is indeed huge.
Merchants introduced that with the help of automatic scripts /tools and tutorials, Temu sellers can automatically grab shipping counters and automatically stay up late to grab warehouse space and storage capacity, freeing their hands and no longer having to stay up late. This is very attractive to sellers who have been struggling to get storage capacity for a long time.
One of the script tools is priced at nearly 500 yuan. The seller said that the reason for selling it at such a high price is to recover the R&D costs and to avoid flooding . Compared with browser plug-ins and key wizards sold online, the success rate of its products is more than 10 times higher. Problems can be repaired in the short term, and a full refund will be given if they cannot be repaired. "It has been sold to multiple Temu sellers, and all have received good reviews."
If these applications can help sellers grab the delivery platform, they are naturally powerful tools. However, the platform warehouse capacity is limited after all, so from the feedback, the effect of using multiple delivery tools is not optimistic.
" Temu automatically grabbed the delivery orders, but was charged 50 yuan and didn't get any. It's tiring to say more, so I might as well stay up late and grab them myself . " said a seller.
Among Temu sellers, in addition to professional sellers who have been working in the cross-border circle for a long time and want to seize the bonus in the early stage of Temu, there are also many cross-industry people, such as mothers or students, who have relatively weak technical foundations and have higher external demands for smart delivery tools. Sellers lament that the profits are meager and it is still unknown how much money they can make, but service providers who have tapped into the demand for "difficult delivery" have already made a fortune.
The sales of order-grabbing tools are booming, and many people are puzzled.
" Those order-grabbing tools are hilarious. They dare to charge for auxiliary clicks. " A Temu seller said bluntly, "As long as it is 0 o'clock, the manual party can always get off. Select all on the left, and keep clicking on the pop-up window without closing it until it prompts success. When the pop-up window disappears, there are two results: success or no quota and can't find the address. Generally, you can grab it if you click in at the right time."
If you want to grab orders automatically, sellers can also use Keyboard Wizard to set it up by themselves and then operate it. The seller introduced that free applications can be found on major search websites.
Temu takes action, the time to grab storage capacity has changed
It is exhausting to wait in line at 12 o'clock every night to grab storage capacity. However, in the past two days, many sellers have received news that the release time of Temu storage capacity has changed, and they no longer need to stay up late to grab storage capacity.
A seller shared a notification from the Temu team on the “ Update of the Time for the Release of Warehouse Resources ”:
“1. Considering the demands of the majority of merchants for the current shipping situation and a healthier work and rest schedule, in order to facilitate smoother shipping for sellers, we have coordinated and adjusted the release time of warehouse resources. The release time of shipping warehouse resources is adjusted as follows :
At 0:00 on August 12, we will open the shipping quota as normal and release a small part of the warehouse resources; After August 12 at 2:00 p.m., the shipping platform will release a large number of warehouse address resources; thereafter , all shipping quotas will be released at 2:00 p.m. every day. After obtaining the warehouse address, please complete packaging and shipment as soon as possible. If the warehouse address is not shipped for a long time, it will be cancelled and released to other merchants.
2. We will add a large number of additional delivery resources for every weekend , and there will be extra preference for first-order delivery positions. Please be sure to seize the opportunity. We will arrange the delivery to the site one by one according to the time sequence of your first order and arrival at the warehouse! "
The order must be sent out on the same day. The notice also mentioned that the current platform traffic has skyrocketed, and timely order delivery can effectively increase the overall exposure and traffic of the store. However, this move cannot fundamentally solve the problem of sellers' difficulty in grabbing storage capacity. Many sellers believe that the chance of grabbing the delivery station is even smaller after the time is changed.
Some sellers pointed out that Temu's inventory management is immature, and it urges replenishment without providing storage space, which needs to be improved. Temu, which has experienced a boom in a short period of time, obviously still faces many challenges. |
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