Global Shopping APP Rankings: China's "Four Little Dragons Going Global" E-commerce Companies Are on the List

In recent years, overseas consumers have become more dependent on "Made in China" , and many foreign consumers are keen to "reversely purchase" Chinese products from Chinese e-commerce apps. Recently, the well-known third-party data agency data.ai released the ranking of iOS users in global shopping apps, and the "Four Little Dragons" of Chinese e-commerce companies were on the list.

According to the list, as of the end of January 2023 , Shein ranked 2nd in the global shopping app ranking of iOS users , Alibaba's AliExpress ranked 7th , and Pinduoduo's overseas version of Temu ranked 17th . Tiktok, which is expanding its cross-border e-commerce business, maintains its lead in the entertainment app list.

Figure: data.ai released the iOS global shopping app user rankings in January

In recent years , "going overseas" has become the unanimous choice of domestic "Internet giants". Among them, Shein, AliExpress, Pinduoduo Temu, and ByteDance Tiktok, the four e-commerce platforms that focus on "domestic products going overseas", constitute the mainstream of China's cross-border e-commerce and are called the "Four Little Dragons Going Overseas" by domestic sellers.

At present, despite the "siege" from China's "Four Little Dragons", Amazon still ranks first in the world in terms of active users in the global market.

In terms of "going overseas", the routes of the "Four Little Dragons" are also different, and each has its own unique strengths. Some are heavily invested in the single regional market of North America, while others focus on emerging regions such as Southeast Asia, South Korea, and Brazil. Among them, Shein's scale mainly comes from the North American market. And it has creatively applied the on-demand production model of "small orders, testing and then returning orders" on a large scale. And Te mu , which has recently grown rapidly relying on "burning money advertising " and "social fission" , also has 95% of its downloads from North America .

At present, Shein and Temu are mainly betting on the North American market, which is significantly different from AliExpress, the earliest e-commerce "old gun" to go overseas. Currently, AliExpress covers more than 200 countries around the world, and the North American market is just one of them. Some cross-border e-commerce insiders believe that one of the advantages of AliExpress's efforts in multiple emerging markets is that it can better offset the uncertainty of relying on a single country market.

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